{"id":4560,"date":"2023-09-21T16:33:40","date_gmt":"2023-09-21T16:33:40","guid":{"rendered":"https:\/\/hamilton.global\/para-que-sirve-el-market-mix-modelling-el-analisis-que-necesitas-para-distribuir-tus-recursos-de-forma-eficiente\/"},"modified":"2023-09-21T16:33:40","modified_gmt":"2023-09-21T16:33:40","slug":"para-que-sirve-el-market-mix-modelling-el-analisis-que-necesitas-para-distribuir-tus-recursos-de-forma-eficiente","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/para-que-sirve-el-market-mix-modelling-el-analisis-que-necesitas-para-distribuir-tus-recursos-de-forma-eficiente\/","title":{"rendered":"Per qu\u00e8 serveix el Market Mix Modelling? L'an\u00e0lisi que necessites per distribuir els teus recursos de manera eficient."},"content":{"rendered":"

Una preocupaci\u00f3 constant per a qualsevol marca, \u00e9s comprendre limpacte real dels seus esfor\u00e7os de m\u00e0rqueting en les vendes.<\/p>\n

Per a aix\u00f2 existeix la t\u00e8cnica de Market Mix Modelling. Aquesta t\u00e8cnica anal\u00edtica \u00e9s utilitzada en m\u00e0rqueting per mesurar limpacte i lefic\u00e0cia de les diferents variables de m\u00e0rqueting en les vendes o resultats duna empresa. L'objectiu principal d'un estudi de MMM \u00e9s comprendre com les diverses activitats de m\u00e0rqueting, com ara la publicitat, les promocions, la distribuci\u00f3, els preus i altres factors, influeixen en les vendes i els beneficis.<\/p>\n

Beneficis de l'estudi Market Mix Modelling<\/h2>\n
    \n
  1. Assignaci\u00f3 de pressupost: S'aconsegueix assignar de manera \u00f2ptima els seus recursos de m\u00e0rqueting, determinant quines activitats de m\u00e0rqueting generen els retorns m\u00e9s grans i com redistribuir el pressupost de m\u00e0rqueting de manera m\u00e9s efectiva.<\/li>\n<\/ol>\n

     <\/p>\n

      \n
    1. Optimitzaci\u00f3 de la barreja de m\u00e0rqueting: Permet identificar quina combinaci\u00f3 de variables de m\u00e0rqueting, com ara publicitat en diferents mitjans, promocions o nivells de preus, maximitza les vendes i els beneficis de l'empresa.<\/li>\n<\/ol>\n

       <\/p>\n

        \n
      1. Avaluaci\u00f3 del rendiment: Proporciona una visi\u00f3 objectiva del rendiment passat de les activitats de m\u00e0rqueting i permet avaluar limpacte de les decisions passades sobre les vendes i els beneficis.<\/li>\n<\/ol>\n

         <\/p>\n

          \n
        1. Pron\u00f2stic de vendes: Els models de MMM es poden utilitzar per predir l'impacte probable dels canvis en el m\u00e0rqueting mix en les vendes futures, cosa que ajuda les empreses a prendre decisions informades sobre estrat\u00e8gies de m\u00e0rqueting a llarg termini.<\/li>\n<\/ol>\n

           <\/p>\n

            \n
          1. Identificaci\u00f3 de sinergies i efectes de canibalitzaci\u00f3: L'an\u00e0lisi de MMM permet comprendre com diferents elements del m\u00e0rqueting mix interactuen entre si i si hi ha efectes de sinergia o canibalitzaci\u00f3 entre ells. Aix\u00f2 ajuda a evitar decisions contraproduents ia maximitzar els resultats generals.<\/li>\n<\/ol>\n

             <\/p>\n

            Com s'aplica un estudi de Market Mix Modelling?<\/h2>\n

            Es comen\u00e7a entenent el flux de negoci gr\u00e0cies a l'an\u00e0lisi del Customer Journey, aix\u00ed aconseguim identificar en quins passos del funnel o del proc\u00e9s influeixen cadascuna de les palanques del negoci i determinar els models necessaris per obtenir un mesurament m\u00e9s prec\u00eds dels impactes publicitaris. Aquests models es basen en un esquema de modelitzaci\u00f3 que permet definir quines dades espec\u00edfiques s\u00f3n necess\u00e0ries per al seu desenvolupament.<\/p>\n

            Despr\u00e9s de definir lesquema, es pot comen\u00e7ar amb la recopilaci\u00f3 dinformaci\u00f3 i tractament de les dades. En qualsevol projecte d'anal\u00edtica, aquesta fase \u00e9s crucial, ja que la qualitat de les dades ser\u00e0 determinant per als resultats de l'an\u00e0lisi. Les diferents fonts de dades es recopilen a trav\u00e9s de processos ETL (extracci\u00f3, transformaci\u00f3 i c\u00e0rrega), amb l'objectiu d'aconseguir una base de dades optimitzada sobre la qual es desenvoluparan els models necessaris.<\/p>\n

            Els models es realitzen sobre els KPI (Key Perfomance Indicators) que es refereixen a aquelles variables que identifiquem com a necess\u00e0ries per avaluar l'efectivitat d'una estrat\u00e8gia de m\u00e0rqueting.<\/p>\n

            Recordem que l'objectiu d'un MMM \u00e9s explicar el comportament dels KPI en funci\u00f3 de les diferents parts del negoci. Independentment del model triat, el resultat que se n'obt\u00e9 \u00e9s una equaci\u00f3 capa\u00e7 d'estimar el comportament de la variable analitzada. Com m\u00e9s semblant sigui aquesta estimaci\u00f3 a la realitat, m\u00e9s robust ser\u00e0 el model.<\/p>\n

            En resum, un estudi de Market Mix Modelling \u00e9s una eina poderosa per entendre i optimitzar l'impacte de les activitats de m\u00e0rqueting als resultats empresarials, cosa que permet a les empreses prendre decisions m\u00e9s informades i estrat\u00e8giques sobre com assignar els seus recursos de m\u00e0rqueting.<\/p>\n

            Contacta'ns ara per descobrir la soluci\u00f3 que s'alinea millor a la teva estrat\u00e8gia.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

            Una preocupaci\u00f3 constant per a qualsevol marca, \u00e9s comprendre limpacte real dels seus esfor\u00e7os de m\u00e0rqueting en les vendes. Per a aix\u00f2 existeix la t\u00e8cnica de Market Mix Modelling. Aquesta t\u00e8cnica anal\u00edtica \u00e9s utilitzada en m\u00e0rqueting per mesurar l'impacte i l'efic\u00e0cia de les diferents variables de m\u00e0rqueting en les vendes o resultats de [\u2026]<\/p>","protected":false},"author":4,"featured_media":4349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[207,201],"tags":[],"yoast_head":"\n\u00bfPara qu\u00e9 sirve el Market Mix Modelling?<\/title>\n<meta name=\"description\" content=\"El Marketing Mix Modelling es la t\u00e9cnica de an\u00e1lisis que necesitas para saber donde y c\u00f3mo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/ca\/what-is-marketing-mix-modelling\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPara qu\u00e9 sirve el Market Mix Modelling?\" \/>\n<meta property=\"og:description\" content=\"El Marketing Mix Modelling es la t\u00e9cnica de an\u00e1lisis que necesitas para saber donde y c\u00f3mo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/ca\/what-is-marketing-mix-modelling\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-21T16:33:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hamilton.global\/wp-content\/uploads\/2023\/08\/MarktingMix.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hamilton Global\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hamilton Global\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/what-is-marketing-mix-modelling\/\",\"url\":\"https:\/\/hamilton.global\/what-is-marketing-mix-modelling\/\",\"name\":\"\u00bfPara qu\u00e9 sirve el Market Mix Modelling?\",\"isPartOf\":{\"@id\":\"https:\/\/hamilton.global\/#website\"},\"datePublished\":\"2023-09-21T16:33:40+00:00\",\"dateModified\":\"2023-09-21T16:33:40+00:00\",\"author\":{\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/04c59c885965fbbc2b055ddaf624fdec\"},\"description\":\"El Marketing Mix Modelling es la t\u00e9cnica de an\u00e1lisis que necesitas para saber donde y c\u00f3mo\",\"breadcrumb\":{\"@id\":\"https:\/\/hamilton.global\/what-is-marketing-mix-modelling\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hamilton.global\/what-is-marketing-mix-modelling\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hamilton.global\/what-is-marketing-mix-modelling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hamilton.global\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfPara qu\u00e9 sirve el Market Mix Modelling? 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