Digueu que coneixeu que el 85% del vostre behavior est\u00e0 basat en emocions? We could start thinking about which emotional variables lead to sales dels nostres productes i als segments consumir basats en aquestes more emotional variables. Consequently, the consumer behaves differently, and in a very diverse way, depending on hundreds of variables. Aquests diners s'han de fer amb el nostre behavior a product, even decidir whether to consume it or not.<\/p>\n
Doneu drink the same soda, beure, or wine when we are with friends is we do when we are in a casual business meeting? What about with family? How about when we are alone? Dos nostres habits o brand choices change depending on time of day? What about when our team wins or loses?<\/p>\n
Companies insisten en segmentaci\u00f3 del mercat basades en classic and rational variables such as age, gender, residence, social class, and lifestyle. However, valor dels segments de canvi basat en altres variables com a companyia, el valor dels productes en el temps consumption, occasion consumption, etc. Segments s\u00f3n no statics, i aquest \u00e9s el t\u00f2pic que est\u00e0 int\u00e8s per explain.<\/p>\n
Let's imagini que, tanques en el mercat de recerca, es poden calcular aquestes consumir moviments entre segments, i un segment de mercat basat en aquestes dynamickes variables. We could determini market dynamics per observing consumers que switch from un segment per a another basat en emocionant, attitudinal, or lifestyle variables. In fact, s\u00f3n multivariables statistical techniques with this objective, which help us understand the market better. Per tant, m\u00e0rqueting mix actions es poden carregar per a aquests tipus de segments i atractors consumidors que no es consideren until nou.<\/p>\n
We must not forget that for segment a be effective, it must meet several requeriments. Aix\u00f2 no \u00e9s suficientment llarg, no \u00e9s accessible, no \u00e9s mesurable, o b\u00e9 els esfor\u00e7os per penetrar-se en el benefici potencial, no \u00e9s llarg a target. Even if all the above conditions are met, per\u00f2 the segment responds heterogeneously to the action, the segment will not be efficient.<\/p>\n
Amb el temps, la brand can act differently per al seu segment, just as social media users publish different content for each group of friends. Moreover, selecting a good segmentation criterion, we can discover previously undiscovered n\u00ednxols, which will expand our market.<\/p>\n
Aquest dynamic market pot ser understood mitjan\u00e7ant rigor\u00f3s mercat de recerca i recollida d'informaci\u00f3 on les variables s\u00f3n possibles. In fact, aquestes variables determinen la viability del seu segment i, per analitzar la data, s'ha mostrat la most suitable segmentaci\u00f3 criteria per al seu producte.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":" Digueu que coneixeu que el 85% del vostre behavior est\u00e0 basat en emocions? We could start thinking about which emotional variables lead to sales del nostre producte i als segments consumir basat en aquestes more emotional variables. Consequently, the consumer behaves differently, and in a very diverse way, depending on hundreds of variables. This will [\u2026]<\/p>","protected":false},"author":4,"featured_media":4335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[185,184],"tags":[],"yoast_head":"\n