{"id":1026,"date":"2009-04-06T15:16:00","date_gmt":"2009-04-06T15:16:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2009\/04\/06\/acbc-nueva-herramienta-de-conjoint-analysis\/"},"modified":"2025-12-02T09:31:28","modified_gmt":"2025-12-02T09:31:28","slug":"acbc-nueva-herramienta-de-conjoint-analysis","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/acbc-nueva-herramienta-de-conjoint-analysis\/","title":{"rendered":"ACBC (Nova eina de Conjoint Analysis)"},"content":{"rendered":"<p><span style=\"font-family:arial;\">Com tots sabeu, el Conjoint Analysis \u00e9s una eina estad\u00edstica b\u00e0sica per a la gesti\u00f3 de l&#039;estrat\u00e8gia de productes i preus de la nostra companyia.<\/span><\/p>\n<p><span style=\"font-family:Arial;\">ACBC (Adaptative Choice Based Conjoint) ens ofereix la darrera tecnologia en aquesta mat\u00e8ria a trav\u00e9s del programari de Sawtooth, i es postula com un element que ens ha d&#039;ajudar, des d&#039;una soluci\u00f3 estrat\u00e8gica a determinar una s\u00e8rie de par\u00e0metres que ens preguntem des de m\u00e0rqueting o direcci\u00f3 general.<\/span><br \/><span style=\"font-family:Arial;\"><\/span><br \/><span style=\"font-family:Arial;\">Quina \u00e9s l&#039;elasticitat-preu dels meus productes? Quin \u00e9s el preu ideal al qual he de situar el meu producte o servei? Quin nivell de canibalitzaci\u00f3 existeix entre els nostres productes\/serveis si baixo o pujo el preu d&#039;un producte? Quina demanda obtindr\u00e9 amb una configuraci\u00f3 de productes? Quines transfer\u00e8ncies de demanda se&#039;n van cap a la meva compet\u00e8ncia i quines ve cap a mi? Com puc definir el bundle \u00f2ptim de productes\/serveis?<\/span><\/p>\n<p><span style=\"font-family:Arial;\">ACBC \u00e9s el que ACA al conjoint tradicional (CVA), la difer\u00e8ncia \u00e9s que no treballa a l&#039;ordenaci\u00f3 de les targetes sin\u00f3 que a trav\u00e9s de prefer\u00e8ncies (derivaci\u00f3 Choice).<\/span><\/p>\n<p><span style=\"font-family:Arial;\">Choice-Based Conjoint s&#039;ha fet molt popular en els darrers 5 anys ja que treballa en base a una realitat m\u00e9s palpable, en comptes de realitzar un r\u00e0nquing o rating de targetes, les persones entrevistades, en base a una s\u00e8rie de productes amb totes les seves caracter\u00edstiques, escullen quina comprarien. Com al m\u00f3n real hi ha l&#039;opci\u00f3 de no escollir cap de les presentades.<\/span><br \/><span style=\"font-family:Arial;\"><\/span><br \/><span style=\"font-family:Arial;\">La derivaci\u00f3 pr\u00f2pia del Choice-Based Conjoint \u00e9s la versi\u00f3 \u00abadaptativa\u00bb o ACBC.<\/span><\/p>\n<p><span style=\"font-family:arial;\">Per tal de demostrar de forma directa l&#039;aplicaci\u00f3 de l&#039;ACBC us remeto aquesta presentaci\u00f3 donada d&#039;alta a Slideshare que podeu veure a la seg\u00fcent entrada del bloc.<br \/><\/span><\/p>\n<p><span style=\"font-family:arial;\"><\/span><br \/><span style=\"font-family:arial;\"><\/span><\/p>\n<p><span style=\"font-family:Arial;\"><\/span><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Como todos sab\u00e9is el Conjoint Analysis es una herramienta estad\u00edstica b\u00e1sica para la gesti\u00f3n de la estrategia de productos y precios de nuestra compa\u00f1\u00eda. ACBC (Adaptative Choice Based Conjoint) nos ofrece la \u00faltima tecnolog\u00eda en esta materia a trav\u00e9s del software de Sawtooth, postul\u00e1ndose como un elemento que nos debe ayudar, desde una soluci\u00f3n estrat\u00e9gica [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[128,127,129],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ACBC (Nueva herramienta de Conjoint Analysis) -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/ca\/acbc-nueva-herramienta-de-conjoint-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACBC (Nueva herramienta de Conjoint Analysis) -\" \/>\n<meta property=\"og:description\" content=\"Como todos sab\u00e9is el Conjoint Analysis es una herramienta estad\u00edstica b\u00e1sica para la gesti\u00f3n de la estrategia de productos y precios de nuestra compa\u00f1\u00eda. ACBC (Adaptative Choice Based Conjoint) nos ofrece la \u00faltima tecnolog\u00eda en esta materia a trav\u00e9s del software de Sawtooth, postul\u00e1ndose como un elemento que nos debe ayudar, desde una soluci\u00f3n estrat\u00e9gica [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/ca\/acbc-nueva-herramienta-de-conjoint-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-06T15:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T09:31:28+00:00\" \/>\n<meta name=\"author\" content=\"Jorge Teixeira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Teixeira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/\",\"url\":\"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/\",\"name\":\"ACBC (Nueva herramienta de Conjoint Analysis) -\",\"isPartOf\":{\"@id\":\"https:\/\/hamilton.global\/#website\"},\"datePublished\":\"2009-04-06T15:16:00+00:00\",\"dateModified\":\"2025-12-02T09:31:28+00:00\",\"author\":{\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\"},\"breadcrumb\":{\"@id\":\"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hamilton.global\/acbc-nueva-herramienta-de-conjoint-analysis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hamilton.global\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ACBC (Nueva herramienta de Conjoint Analysis)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hamilton.global\/#website\",\"url\":\"https:\/\/hamilton.global\/\",\"name\":\"Hamilton Global\",\"description\":\"Market Intelligence Consulting Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hamilton.global\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\",\"name\":\"Jorge Teixeira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"caption\":\"Jorge Teixeira\"},\"url\":\"https:\/\/hamilton.global\/ca\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ACBC (Nueva herramienta de Conjoint Analysis) -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hamilton.global\/ca\/acbc-nueva-herramienta-de-conjoint-analysis\/","og_locale":"ca_ES","og_type":"article","og_title":"ACBC (Nueva herramienta de Conjoint Analysis) -","og_description":"Como todos sab\u00e9is el Conjoint Analysis es una herramienta estad\u00edstica b\u00e1sica para la gesti\u00f3n de la estrategia de productos y precios de nuestra compa\u00f1\u00eda. 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