{"id":1018,"date":"2009-05-07T09:59:00","date_gmt":"2009-05-07T09:59:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2009\/05\/07\/neuromarketing-que-sucede-en-la-mente-del-consumidor\/"},"modified":"2009-05-07T09:59:00","modified_gmt":"2009-05-07T09:59:00","slug":"neuromarketing-que-sucede-en-la-mente-del-consumidor","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/neuromarketing-que-sucede-en-la-mente-del-consumidor\/","title":{"rendered":"Neurom\u00e0rqueting, Qu\u00e8 passa a la ment del consumidor?"},"content":{"rendered":"<p>Aquest \u00e9s el primer article d&#039;alguns que dedicarem al Neurom\u00e0rqueting com a forma d&#039;entendre l&#039;actitud del consumidor des d&#039;una nova \u00f2ptica que s&#039;escapa dels m\u00e8todes tradicionals de recerca.<\/p>\n<p>La disciplina del Neurom\u00e0rqueting ens ajuda a entendre de forma objectiva, a trav\u00e9s dels mesuraments de diferents est\u00edmuls, les reaccions subjectives d&#039;un individu davant d&#039;aquests.<\/p>\n<p>La investigaci\u00f3 tradicional es recolza en l&#039;opini\u00f3 conscient dels individus, la investigaci\u00f3 desenvolupada a trav\u00e9s del Neurom\u00e0rqueting es recolza en les respostes inconscients de l&#039;individu, des de la tensi\u00f3 muscular, el ritme card\u00edac, la resposta psicogalv\u00e0nica i l&#039;activitat el\u00e8ctrica cerebral.<\/p>\n<p>. Analitza la resposta cerebral del consumidor (mesurament de par\u00e0metres biom\u00e8trics) davant dels escenaris i els diferents elements comunicacionals a avaluar (missatges, publicitat al punt de venda, fulletons comercials, test de conceptes, tot per aix\u00f2 la marca es veu afectada en proc\u00e9s de decisi\u00f3 de compra).<\/p>\n<p>. Interpreta i estableix quines emocions desperten cadascun dels elements a analitzar i en quin sentit construeixen en el global del proc\u00e9s de compra per, en definitiva, a\u00efllar quins elements s\u00f3n m\u00e9s susceptibles de ser-ne detonants.<\/p>\n<p>. Analitza la ment del consumidor a la part fonamental del proc\u00e9s de decisi\u00f3 de compra que es produeix entre l&#039;inici i el final d&#039;aquest, determinant els par\u00e0metres principals que integren l&#039;experi\u00e8ncia de consum del client.<\/p>\n<p>L&#039;objectiu gen\u00e8ric \u00e9s:<\/p>\n<p>Disminuir el risc empresarial en dissenyar productes\/conceptes\/comunicaci\u00f3 m\u00e9s lligats al que realment vol el consumidor.<\/p>\n<p>Altres objectius espec\u00edfics s\u00f3n:<\/p>\n<p>. Con\u00e8ixer com el sistema nervi\u00f3s tradueix l&#039;enorme quantitat d&#039;est\u00edmuls a qu\u00e8 est\u00e0 exposat un consumidor al llenguatge del cervell.<\/p>\n<p>. Predir la conducta del consumidor, seleccionar els formats i dissenyar d&#039;acord amb aquells criteris que m\u00e9s generaran m\u00e9s predisposici\u00f3 a la compra.<\/p>\n<p>. Desenvolupar tots els aspectes del m\u00e0rqueting: producte, branding, posicionament, canals,\u2026 amb el missatge m\u00e9s acord als que el consumidor consumir\u00e0. El que determina l\u00e8xit \u00e9s limpacte emocional.<\/p>\n<p>. Comprendre i satisfer les necessitats i expectatives del client.<\/p>\n<p>La dimensi\u00f3 emocional es troba latent sota el llindar de la consci\u00e8ncia. Totes les marques, tots els productes, tenen capacitat potencial per despertar aquestes emocions.<\/p>\n<p>A trav\u00e9s del Neurom\u00e0rqueting \u00e9s possible descobrir-les i fer-les aflorar.<\/p>\n<p><a href=\"http:\/\/1.bp.blogspot.com\/_QR59Narhi0I\/SgKzX5L1d0I\/AAAAAAAAACQ\/7d7pLcl-VNY\/s1600-h\/neuromarketing1.gif\"><img decoding=\"async\" style=\"cursor:pointer; cursor:hand;width: 400px; height: 264px;\" src=\"http:\/\/1.bp.blogspot.com\/_QR59Narhi0I\/SgKzX5L1d0I\/AAAAAAAAACQ\/7d7pLcl-VNY\/s400\/neuromarketing1.gif\" border=\"0\" alt=\"\"id=\"BLOGGER_PHOTO_ID_5333022131828913986\" \/><\/a><\/p>\n<p>Podent obtenir matrius d&#039;emocionalitat o racionalitat als est\u00edmuls que es presenten:<\/p>\n<p><a href=\"http:\/\/2.bp.blogspot.com\/_QR59Narhi0I\/SgKzjzP-IrI\/AAAAAAAAACY\/WP7_271YScU\/s1600-h\/neuromarketing2.gif\"><img decoding=\"async\" style=\"cursor:pointer; cursor:hand;width: 400px; height: 263px;\" src=\"http:\/\/2.bp.blogspot.com\/_QR59Narhi0I\/SgKzjzP-IrI\/AAAAAAAAACY\/WP7_271YScU\/s400\/neuromarketing2.gif\" border=\"0\" alt=\"\"id=\"BLOGGER_PHOTO_ID_5333022336394076850\" \/><\/a><\/p>\n<p><a href=\"http:\/\/3.bp.blogspot.com\/_QR59Narhi0I\/SgKzvhtcFCI\/AAAAAAAAACg\/6F05tzQnmJs\/s1600-h\/neuromarketing3.gif\"><img decoding=\"async\" style=\"cursor:pointer; cursor:hand;width: 400px; height: 266px;\" src=\"http:\/\/3.bp.blogspot.com\/_QR59Narhi0I\/SgKzvhtcFCI\/AAAAAAAAACg\/6F05tzQnmJs\/s400\/neuromarketing3.gif\" border=\"0\" alt=\"\"id=\"BLOGGER_PHOTO_ID_5333022537844266018\" \/><\/a><\/p>\n<p>La disciplina del Neurom\u00e0rqueting ens ajuda a entendre de forma objectiva, a trav\u00e9s dels mesuraments de diferents est\u00edmuls, les reaccions subjectives d&#039;un individu davant d&#039;aquests.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Aquest \u00e9s el primer article d&#039;alguns que dedicarem al Neurom\u00e0rqueting com a forma d&#039;entendre l&#039;actitud del consumidor des d&#039;una nova \u00f2ptica que s&#039;escapa dels m\u00e8todes tradicionals de recerca. La disciplina del Neurom\u00e0rqueting ens ajuda a entendre de forma objectiva, a trav\u00e9s dels mesuraments de diferents est\u00edmuls, les reaccions subjectives [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[63,115,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neuromarketing, \u00bfQu\u00e9 sucede en la mente del consumidor? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/ca\/neuromarketing-que-sucede-en-la-mente-del-consumidor\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing, \u00bfQu\u00e9 sucede en la mente del consumidor? -\" \/>\n<meta property=\"og:description\" content=\"Este es el primer art\u00edculo de algunos que vamos a dedicar al Neuromarketing como forma de entender la actitud del consumidor desde una nueva \u00f3ptica que escapa a los m\u00e9todos tradicionales de investigaci\u00f3n. La disciplina del Neuromarketing nos ayuda a entender de forma objetiva, a trav\u00e9s de las mediciones de diferentes est\u00edmulos, las reacciones subjetivas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/ca\/neuromarketing-que-sucede-en-la-mente-del-consumidor\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2009-05-07T09:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/1.bp.blogspot.com\/_QR59Narhi0I\/SgKzX5L1d0I\/AAAAAAAAACQ\/7d7pLcl-VNY\/s400\/neuromarketing1.gif\" \/>\n<meta name=\"author\" content=\"Jorge Teixeira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Teixeira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/es\/neuromarketing-que-sucede-en-la-mente-del-consumidor\/\",\"url\":\"https:\/\/hamilton.global\/es\/neuromarketing-que-sucede-en-la-mente-del-consumidor\/\",\"name\":\"Neuromarketing, \u00bfQu\u00e9 sucede en la mente del consumidor? -\",\"isPartOf\":{\"@id\":\"https:\/\/hamilton.global\/#website\"},\"datePublished\":\"2009-05-07T09:59:00+00:00\",\"dateModified\":\"2009-05-07T09:59:00+00:00\",\"author\":{\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\"},\"breadcrumb\":{\"@id\":\"https:\/\/hamilton.global\/es\/neuromarketing-que-sucede-en-la-mente-del-consumidor\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hamilton.global\/es\/neuromarketing-que-sucede-en-la-mente-del-consumidor\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hamilton.global\/es\/neuromarketing-que-sucede-en-la-mente-del-consumidor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hamilton.global\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Neuromarketing, \u00bfQu\u00e9 sucede en la mente del consumidor?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hamilton.global\/#website\",\"url\":\"https:\/\/hamilton.global\/\",\"name\":\"Hamilton Global\",\"description\":\"Market Intelligence Consulting Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hamilton.global\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\",\"name\":\"Jorge Teixeira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"caption\":\"Jorge Teixeira\"},\"url\":\"https:\/\/hamilton.global\/ca\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Neuromarketing, \u00bfQu\u00e9 sucede en la mente del consumidor? -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hamilton.global\/ca\/neuromarketing-que-sucede-en-la-mente-del-consumidor\/","og_locale":"ca_ES","og_type":"article","og_title":"Neuromarketing, \u00bfQu\u00e9 sucede en la mente del consumidor? -","og_description":"Este es el primer art\u00edculo de algunos que vamos a dedicar al Neuromarketing como forma de entender la actitud del consumidor desde una nueva \u00f3ptica que escapa a los m\u00e9todos tradicionales de investigaci\u00f3n. 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