{"id":1009,"date":"2009-10-13T11:58:00","date_gmt":"2009-10-13T11:58:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2009\/10\/13\/coca-cola-freestyle-se-han-acabado-los-test-de-producto\/"},"modified":"2023-06-27T11:10:10","modified_gmt":"2023-06-27T11:10:10","slug":"coca-cola-freestyle-se-han-acabado-los-test-de-producto","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/coca-cola-freestyle-se-han-acabado-los-test-de-producto\/","title":{"rendered":"Coca Cola Freestyle, \u00bfs&#039;han acabat els tests de producte?"},"content":{"rendered":"<p>Crec que curiosa, si m\u00e9s no, la m\u00e0quina expenedora que Coca Cola ha \u00abinventat\u00bb com a concepte d&#039;elecci\u00f3 total i que de moment trobem com a prova als EUA.<\/p>\n<p>S&#039;han acabat els tests de producte tradicionals? Esperem que no.<\/p>\n<p>La m\u00e0quina Freestyle de Coca Cola permet escollir qualsevol combinaci\u00f3 de sabor entre m\u00e9s de 100 ingredients, \u00e9s a dir, pots escollir una Coca Cola tradicional o cl\u00e0ssica o una barreja de soda de llimona, maduixa, maracuj\u00e0 i Coca Cola si et sembla conv\u00e8ncer l&#039;invent. Suposo que trobar l&#039;equilibri ser\u00e0 dif\u00edcil ;-))). Hi ha m\u00e9s de 100 sabors diferents on escollir.<\/p>\n<p>El que seria inaccessible des d&#039;un punt de vista de creaci\u00f3 de producte es converteix en l&#039;eina de consumidor personalitzada m\u00e9s perfecta que existeix. Ens imaginem construint la nostra pr\u00f2pia beguda refrescant? Una beguda que no es troba a les botigues i que \u00e9s \u00fanicament \u00abla nostra\u00bb.<\/p>\n<p>La pot\u00e8ncia de l&#039;eina \u00e9s enorme ja que permet que totes les combinacions quedin gravades en una base de dades i es puguin analitzar com si fossin nous llan\u00e7aments de consum.<\/p>\n<p>No cal dir de les implicacions relacionals consumidor-marca que es poden arribar a establir. Ja no tan sols en l&#039;elecci\u00f3 de la millor barreja sin\u00f3 com portar el m\u00e0rqueting \u201cone to one\u201d a una categoria de consum on el nivell d&#039;implicaci\u00f3 de compra \u00e9s absolutament m\u00ednim o vanal.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Crec que curiosa, si m\u00e9s no, la m\u00e0quina expenedora que Coca Cola ha \u00abinventat\u00bb com a concepte d&#039;elecci\u00f3 total i que de moment trobem com a prova als EUA. S&#039;han acabat els tests de producte tradicionals? Esperem que no. La m\u00e0quina Freestyle de Coca Cola permet escollir qualsevol combinaci\u00f3 de sabor entre m\u00e9s [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[88,72,90,91,89,92],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coca Cola Freestyle, \u00bfse han acabado los test de producto? -<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca Cola Freestyle, \u00bfse han acabado los test de producto? -\" \/>\n<meta property=\"og:description\" content=\"Creo que curiosa, si m\u00e1s no, la m\u00e1quina expendedora que Coca Cola ha \u00abinventado\u00bb como concepto de elecci\u00f3n total y que de momento encontramos a modo de prueba en USA. \u00bfSe han acabado los tests de producto tradicionales? Esperemos que no. La m\u00e1quina Freestyle de Coca Cola permite escoger cualquier combinaci\u00f3n de sabor entre m\u00e1s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/ca\/coca-cola-freestyle-se-han-acabado-los-test-de-producto\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-13T11:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T11:10:10+00:00\" \/>\n<meta name=\"author\" content=\"Jorge Teixeira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Teixeira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/es\/coca-cola-freestyle-se-han-acabado-los-test-de-producto\/\",\"url\":\"https:\/\/hamilton.global\/es\/coca-cola-freestyle-se-han-acabado-los-test-de-producto\/\",\"name\":\"Coca Cola Freestyle, \u00bfse han acabado los test de producto? -\",\"isPartOf\":{\"@id\":\"https:\/\/hamilton.global\/#website\"},\"datePublished\":\"2009-10-13T11:58:00+00:00\",\"dateModified\":\"2023-06-27T11:10:10+00:00\",\"author\":{\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\"},\"breadcrumb\":{\"@id\":\"https:\/\/hamilton.global\/es\/coca-cola-freestyle-se-han-acabado-los-test-de-producto\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hamilton.global\/es\/coca-cola-freestyle-se-han-acabado-los-test-de-producto\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hamilton.global\/es\/coca-cola-freestyle-se-han-acabado-los-test-de-producto\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hamilton.global\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coca Cola Freestyle, \u00bfse han acabado los test de producto?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hamilton.global\/#website\",\"url\":\"https:\/\/hamilton.global\/\",\"name\":\"Hamilton Global\",\"description\":\"Market Intelligence Consulting Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hamilton.global\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\",\"name\":\"Jorge Teixeira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"caption\":\"Jorge Teixeira\"},\"url\":\"https:\/\/hamilton.global\/ca\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coca Cola Freestyle, \u00bfse han acabado los test de producto? -","robots":{"index":"noindex","follow":"follow"},"og_locale":"ca_ES","og_type":"article","og_title":"Coca Cola Freestyle, \u00bfse han acabado los test de producto? -","og_description":"Creo que curiosa, si m\u00e1s no, la m\u00e1quina expendedora que Coca Cola ha \u00abinventado\u00bb como concepto de elecci\u00f3n total y que de momento encontramos a modo de prueba en USA. \u00bfSe han acabado los tests de producto tradicionales? Esperemos que no. La m\u00e1quina Freestyle de Coca Cola permite escoger cualquier combinaci\u00f3n de sabor entre m\u00e1s [&hellip;]","og_url":"https:\/\/hamilton.global\/ca\/coca-cola-freestyle-se-han-acabado-los-test-de-producto\/","og_site_name":"Hamilton","article_published_time":"2009-10-13T11:58:00+00:00","article_modified_time":"2023-06-27T11:10:10+00:00","author":"Jorge Teixeira","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Jorge Teixeira","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hamilton.global\/es\/coca-cola-freestyle-se-han-acabado-los-test-de-producto\/","url":"https:\/\/hamilton.global\/es\/coca-cola-freestyle-se-han-acabado-los-test-de-producto\/","name":"Coca Cola Freestyle, \u00bfse han acabado los test de producto? -","isPartOf":{"@id":"https:\/\/hamilton.global\/#website"},"datePublished":"2009-10-13T11:58:00+00:00","dateModified":"2023-06-27T11:10:10+00:00","author":{"@id":"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28"},"breadcrumb":{"@id":"https:\/\/hamilton.global\/es\/coca-cola-freestyle-se-han-acabado-los-test-de-producto\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hamilton.global\/es\/coca-cola-freestyle-se-han-acabado-los-test-de-producto\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/hamilton.global\/es\/coca-cola-freestyle-se-han-acabado-los-test-de-producto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hamilton.global\/"},{"@type":"ListItem","position":2,"name":"Coca Cola Freestyle, \u00bfse han acabado los test de producto?"}]},{"@type":"WebSite","@id":"https:\/\/hamilton.global\/#website","url":"https:\/\/hamilton.global\/","name":"Hamilton Global","description":"Market Intelligence Consulting Company","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hamilton.global\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28","name":"Jorge Teixeira","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/hamilton.global\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g","caption":"Jorge Teixeira"},"url":"https:\/\/hamilton.global\/ca\/author\/jorge\/"}]}},"_links":{"self":[{"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/posts\/1009"}],"collection":[{"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/comments?post=1009"}],"version-history":[{"count":0,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/posts\/1009\/revisions"}],"wp:attachment":[{"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/media?parent=1009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/categories?post=1009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hamilton.global\/ca\/wp-json\/wp\/v2\/tags?post=1009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}