{"id":1000,"date":"2010-06-14T09:02:00","date_gmt":"2010-06-14T09:02:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2010\/06\/14\/a-proposito-de-la-comunicacion-de-carrefour\/"},"modified":"2023-06-27T11:10:19","modified_gmt":"2023-06-27T11:10:19","slug":"a-proposito-de-la-comunicacion-de-carrefour","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ca\/a-proposito-de-la-comunicacion-de-carrefour\/","title":{"rendered":"A prop\u00f2sit de la comunicaci\u00f3 de Carrefour"},"content":{"rendered":"<p>La primera vegada que vaig veure l&#039;espot de Carrefour em va sorprendre, un no est\u00e0 gaire acostumat que una ag\u00e8ncia de publicitat es llenci pedres a la teulada amb accions de comunicaci\u00f3 com la de Carrefour. \u00c9s arriscat i una mica funambulista. No pel fet de la campanya en si, que en la meva opini\u00f3 \u00e9s excel\u00b7lent com a proposici\u00f3 de valor, han trobat en el fet diferencial emocional de les marques de fabricant la seva opci\u00f3 per vendre la seva marca, capeau ja que d\u00f3na a el clau racional del proc\u00e9s de compra de la marca blanca i representa un clar contraatac contra aquelles marques de fabricant que valoren la qualitat superior com a element tangible de sobrepreu.<\/p>\n<p>Com a campanya un deu.<\/p>\n<p><object width=\"640\" height=\"385\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/-VFglxUFKqA&amp;hl=es_ES&amp;fs=1&amp;\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowscriptaccess\" value=\"always\"><embed src=\"http:\/\/www.youtube.com\/v\/-VFglxUFKqA&amp;hl=es_ES&amp;fs=1&amp;\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"640\" height=\"385\"><\/object><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>La primera vegada que vaig veure l&#039;espot de Carrefour em va sorprendre, un no est\u00e0 gaire acostumat que una ag\u00e8ncia de publicitat es llenci pedres a la teulada amb accions de comunicaci\u00f3 com la de Carrefour. \u00c9s arriscat i una mica funambulista. No pel fet de la campanya en si, que al meu entendre \u00e9s [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A prop\u00f2sito de la comunicacion de Carrefour -<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A prop\u00f2sito de la comunicacion de Carrefour -\" \/>\n<meta property=\"og:description\" content=\"La primera vez que vi el spot de Carrefour me sorprendi\u00f3, uno no est\u00e1 demasiado acostumbrado a que una agencia de publicidad se tire piedras a su tejado con acciones de comunicaci\u00f3n como la de Carrefour. 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No por el hecho de la campa\u00f1a en s\u00ed, que en mi opini\u00f3n es [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hamilton.global\/ca\/a-proposito-de-la-comunicacion-de-carrefour\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-14T09:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T11:10:19+00:00\" \/>\n<meta name=\"author\" content=\"Jorge Teixeira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Teixeira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hamilton.global\/es\/a-proposito-de-la-comunicacion-de-carrefour\/\",\"url\":\"https:\/\/hamilton.global\/es\/a-proposito-de-la-comunicacion-de-carrefour\/\",\"name\":\"A prop\u00f2sito de la comunicacion de Carrefour -\",\"isPartOf\":{\"@id\":\"https:\/\/hamilton.global\/#website\"},\"datePublished\":\"2010-06-14T09:02:00+00:00\",\"dateModified\":\"2023-06-27T11:10:19+00:00\",\"author\":{\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\"},\"breadcrumb\":{\"@id\":\"https:\/\/hamilton.global\/es\/a-proposito-de-la-comunicacion-de-carrefour\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hamilton.global\/es\/a-proposito-de-la-comunicacion-de-carrefour\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hamilton.global\/es\/a-proposito-de-la-comunicacion-de-carrefour\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hamilton.global\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A prop\u00f2sito de la comunicacion de Carrefour\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hamilton.global\/#website\",\"url\":\"https:\/\/hamilton.global\/\",\"name\":\"Hamilton Global\",\"description\":\"Market Intelligence Consulting Company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hamilton.global\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/69321faffe1268f4146b04146cef3a28\",\"name\":\"Jorge Teixeira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/hamilton.global\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7941050fe5d021d31934c122fbdbd1a?s=96&d=mm&r=g\",\"caption\":\"Jorge Teixeira\"},\"url\":\"https:\/\/hamilton.global\/ca\/author\/jorge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A prop\u00f2sito de la comunicacion de Carrefour -","robots":{"index":"noindex","follow":"follow"},"og_locale":"ca_ES","og_type":"article","og_title":"A prop\u00f2sito de la comunicacion de Carrefour -","og_description":"La primera vez que vi el spot de Carrefour me sorprendi\u00f3, uno no est\u00e1 demasiado acostumbrado a que una agencia de publicidad se tire piedras a su tejado con acciones de comunicaci\u00f3n como la de Carrefour. 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