The link between having a sustainable strategy and market research is of great importance for a company's...
Market Research for Achieving a Successful Sustainable Strategy
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Relevance of design thinking with market research
This is a human-centered methodology that seeks to solve problems in an innovative and creative way. It is...
Relevance and techniques to measure digital analytics.
With the incorporation within a more digital world, traditional marketing has been supplemented and even...
The center of a brand strategy, the customer journey to create memorable experiences.
Brands are realizing the importance of prioritizing the human element in their decision-making processes. At...
What is the Customer Journey?
Did you know that 2.3 trillion gigabytes of information are generated on the internet every 24 hours? We...
What is Market Mix Modelling Used For? The analysis you need to efficiently allocate your resources.
A constant concern for any brand is understanding the real impact of their marketing efforts on sales. For...
Unlocking Future Market Dynamics: Users & Attitudes Studies
One of the objectives of companies is to adapt their product or service to be as useful as possible for...
How to Determine the Optimal Price of a Product to Maximize Your Sales?
Buyers don't make decisions based solely on a single attribute like brand or price. Instead of making a...
The Secret behind Successful Marketing? Positioning Engineering
The marketing secret? It can be said that Segmentation, Targeting, Positioning, and Positioning Engineering...
Brand Health Tracking
Just as those of us who reach a certain age feel obligated to undergo a comprehensive medical check-up every...
Knowing how to segment, the key to success.
Did you know that 85% of our behavior is based on emotions? We could start thinking about which emotional...
Managing Information to Transform it into Knowledge
The reality is that companies are exposed each day to managing an overwhelming quantity of information from...