{"id":986,"date":"2011-03-14T08:09:00","date_gmt":"2011-03-14T08:09:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2011\/03\/14\/las-nuevas-tecnologias-aplicadas-a-la-investigacion-de-mercados-y-el-marketing-farmaceutico\/"},"modified":"2025-11-03T11:54:53","modified_gmt":"2025-11-03T11:54:53","slug":"las-nuevas-tecnologias-aplicadas-a-la-investigacion-de-mercados-y-el-marketing-farmaceutico","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ar\/las-nuevas-tecnologias-aplicadas-a-la-investigacion-de-mercados-y-el-marketing-farmaceutico\/","title":{"rendered":"\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0627\u0644\u0645\u0637\u0628\u0642\u0629 \u0639\u0644\u0649 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0648\u0627\u0626\u064a"},"content":{"rendered":"

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<\/p>\n

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<\/p>\n

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<\/p>\n

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<\/p>\n

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<\/p>\n

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<\/p>\n

\u0647\u0646\u0627\u0643 \u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0648\u0623\u062f\u0648\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0628\u062d\u062b \u0641\u064a \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 (\u0627\u0644\u0628\u062d\u062b 2.0)\u060c \u0625\u062d\u062f\u0627\u0647\u0627 \u0646\u062a\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627<\/strong> (\u062a\u0637\u0628\u064a\u0642 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629 \u0644\u0644\u0625\u062b\u0646\u0648\u063a\u0631\u0627\u0641\u064a\u0627 \u0639\u0644\u0649 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a) \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0634\u0627\u0631\u0643\u064b\u0627 \u0623\u0648 \u063a\u064a\u0631 \u0645\u0634\u0627\u0631\u0643. \u0641\u064a netnography \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646\u060c \u064a\u0642\u0648\u0645 \u0627\u0644\u0645\u0634\u0631\u0641 \u0628\u062a\u0642\u062f\u064a\u0645 \u0646\u0641\u0633\u0647 \u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u064a\u0628\u0644\u063a\u0647\u0645 \u0628\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u0633\u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0641\u064a \u0646\u0634\u0627\u0637\u0647\u0645 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0639\u0644\u0649 \u0627\u0644\u0639\u0643\u0633 \u0645\u0646 \u0630\u0644\u0643\u060c \u0641\u064a \u062d\u0627\u0644\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u060c \u0644\u0627 \u064a\u062a\u0645 \u0625\u0628\u0644\u0627\u063a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629. <\/p>\n

<\/p>\n

\u0623\u062f\u0627\u0629 \u0623\u062e\u0631\u0649 \u062a\u0633\u062a\u062e\u062f\u0645 \u0647\u064a \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/strong> \u0648\u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u064a\u0645\u0643\u0646\u0646\u0627 \u062c\u0645\u0639 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646 \u0648\u0627\u0636\u0639\u064a \u0627\u0644\u0648\u0635\u0641\u0627\u062a \u0623\u0648 \u0627\u0644\u0635\u064a\u0627\u062f\u0644\u0629 \u0623\u0648 \u0627\u0644\u0645\u0631\u0636\u0649 \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644.<\/p>\n

<\/p>\n

\u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u0628\u0641\u0636\u0644 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b<\/strong> \u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062f\u0644\u0627\u0644\u064a \u0648\u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u062d\u0648\u0644 \u0627\u0644\u0645\u062e\u062a\u0628\u0631 \u0623\u0648 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\/ \u0627\u0644\u062f\u0648\u0627\u0621 \u0648\u062a\u0646\u0638\u064a\u0645\u0647\u0627 \u0648\u062a\u062d\u062f\u064a\u062f \u0643\u0645\u064a\u062a\u0647\u0627.<\/p>\n

<\/p>\n

\u0628\u0641\u0636\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0646\u062d\u0635\u0644 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0633\u0631\u0639\u0629 \u0648\u0628\u0634\u0643\u0644 \u0627\u0642\u062a\u0635\u0627\u062f\u064a \u062d\u0648\u0644 \u0627\u0644\u0623\u0645\u0631\u0627\u0636 \u0648\u0627\u0644\u0639\u0644\u0627\u062c\u0627\u062a \u0648\u062a\u062c\u0627\u0631\u0628 \u0648\u0645\u0639\u062a\u0642\u062f\u0627\u062a \u0627\u0644\u0645\u0631\u0636\u0649\u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643. \u0633\u0648\u0627\u0621 \u0645\u0646 \u0627\u0644\u0637\u0628\u064a\u0628 \u0627\u0644\u0645\u0639\u0627\u0644\u062c \u0623\u0648 \u0645\u0646 \u0627\u0644\u0645\u0631\u064a\u0636 \u0646\u0641\u0633\u0647.<\/p>\n

<\/p>\n

\u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u0641\u0647\u064a \u062a\u0633\u0645\u062d \u0644\u0646\u0627 \u0628\u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0645\u0648\u0627\u0631\u062f \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0646\u0627 \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u0643\u0627\u0633\u0628 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0644\u0627\u0632\u0645 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0627\u0647\u064a\u0631 \u0623\u0643\u062b\u0631 \u062a\u0634\u062a\u062a\u064b\u0627<\/strong>. \u0647\u0646\u0627\u0643 \u0623\u0645\u0631\u0627\u0636 \u0630\u0627\u062a \u0645\u0639\u062f\u0644 \u062d\u062f\u0648\u062b \u0645\u0646\u062e\u0641\u0636 \u062c\u062f\u064b\u0627 \u062d\u064a\u062b \u064a\u0635\u0639\u0628 \u062c\u062f\u064b\u0627 \u0627\u0644\u062a\u0642\u0627\u0637 \u0639\u064a\u0646\u0629 \u0644\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u064a \u0648\/\u0623\u0648 \u0627\u0644\u0643\u0645\u064a\u060c \u0648\u0628\u0641\u0636\u0644 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u064a\u0645\u0643\u0646\u0646\u0627 \u062f\u0631\u0627\u0633\u0629 \u0623\u0647\u062f\u0627\u0641 \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0644\u0644\u0645\u0631\u0636\u0649 \u0648\u0627\u0644\u062a\u062e\u0635\u0635\u0627\u062a \u0627\u0644\u0637\u0628\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0635\u0639\u0628 \u062c\u0645\u0639\u0647\u0627 \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f \u0648\u0642\u062a \u0645\u0639\u064a\u0646.<\/p>\n

<\/p>\n

\u062c\u064a\u0646\u064a\u0641\u0631 \u0641\u0627\u0631\u0648\u0646 \u0645\u062f\u064a\u0631\u0629 \u0627\u0644\u062d\u0633\u0627\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0647\u0627\u0645\u0644\u062a\u0648\u0646 <\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

<\/p>\n

<\/span><\/p>\n

<\/p>\n

<\/span><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

\u062d\u062a\u0649 \u0628\u0636\u0639 \u0633\u0646\u0648\u0627\u062a \u0645\u0636\u062a\u060c \u0631\u0643\u0632\u062a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0631\u0636\u0649 \u0623\u0648 \u0627\u0644\u0623\u0637\u0628\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 (\u0634\u062e\u0635\u064a\u064b\u0627 \u0623\u0648 \u063a\u064a\u0631\u0647)\u060c \u0633\u0648\u0627\u0621\u064b \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u064a \u0623\u0648 \u0627\u0644\u0643\u0645\u064a. \u0648\u0642\u062f \u062a\u0637\u0648\u0631 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0631\u063a\u0645 \u0623\u0646\u0647 \u0644\u0627 \u064a\u0632\u0627\u0644 \u064a\u064f\u062c\u0631\u0649 \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0628\u0646\u0641\u0633 \u0627\u0644\u0637\u0631\u064a\u0642\u0629\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0642\u062f [...]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"\nLas nuevas tecnolog\u00edas aplicadas a la investigaci\u00f3n de mercados y el marketing farmac\u00e9utico -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/ar\/las-nuevas-tecnologias-aplicadas-a-la-investigacion-de-mercados-y-el-marketing-farmaceutico\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las nuevas tecnolog\u00edas aplicadas a la investigaci\u00f3n de mercados y el marketing farmac\u00e9utico -\" \/>\n<meta property=\"og:description\" content=\"Hasta hace unos a\u00f1os, la investigaci\u00f3n de mercados estaba focalizada en analizar al paciente o prescriptor mediante un contacto directo (personal o no) ya fuese a trav\u00e9s de investigaci\u00f3n cualitativa o cuantitativa. 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