{"id":985,"date":"2011-03-30T10:03:00","date_gmt":"2011-03-30T10:03:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2011\/03\/30\/un-paso-mas-alla-del-conjoint-menu-based-conjoint\/"},"modified":"2011-03-30T10:03:00","modified_gmt":"2011-03-30T10:03:00","slug":"un-paso-mas-alla-del-conjoint-menu-based-conjoint","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ar\/un-paso-mas-alla-del-conjoint-menu-based-conjoint\/","title":{"rendered":"\u062e\u0637\u0648\u0629 \u0648\u0627\u062d\u062f\u0629 \u0648\u0631\u0627\u0621 \u0627\u0644\u0645\u0648\u062d\u062f: \u0627\u0644\u0645\u0648\u062d\u062f \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0642\u0627\u0626\u0645\u0629"},"content":{"rendered":"

<\/a>\u0625\u062d\u062f\u0649 \u0623\u062f\u0648\u0627\u062a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u064b\u0627 \u0644\u062a\u062d\u062f\u064a\u062f \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0645\u0648\u0627\u0642\u0641\u0647\u0645 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629 \u0647\u064a "\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f".<\/span><\/b><\/span><\/p>\n

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\u0627\u0644\u062b\u0644\u0627\u062b\u0627\u0621\u060c \u0627\u0644\u0633\u0627\u0639\u0629 10 \u0635\u0628\u0627\u062d\u064b\u0627\u060c \u0648\u0645\u0627\u0632\u0644\u062a \u0644\u0645 \u062a\u0642\u0631\u0631 \u0623\u064a \u0647\u0627\u062a\u0641 \u0633\u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u0627\u0644\u064a. "\u0631\u0628\u0645\u0627 \u064a\u0643\u0648\u0646 \u0634\u064a\u0626\u064b\u0627 \u0628\u0633\u064a\u0637\u064b\u0627\u060c \u0648\u0644\u064a\u0633 \u0645\u0643\u0644\u0641\u064b\u0627 \u0644\u0644\u063a\u0627\u064a\u0629. \u0628\u0627\u0644\u0637\u0628\u0639\u060c \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0623\u0648\u0642\u0627\u062a \u201c\u0643\u064a\u0641 \u0644\u0627 \u0623\u0645\u0644\u0643 \u0647\u0627\u062a\u0641\u064b\u0627 \u0630\u0643\u064a\u064b\u0627\u061f "\u0645\u0639 \u0623\u0648 \u0628\u062f\u0648\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u061f \u0633\u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u064a\u0646\u0627 \u0623\u0646 \u0646\u0641\u0643\u0631 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644. "<\/span><\/i><\/span><\/p>\n

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<\/p>\n

\n

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\u0645\u0631\u0627\u062a \u0639\u062f\u064a\u062f\u0629\u060c \u0648\u0628\u0634\u0643\u0644 \u064a\u0648\u0645\u064a\u060c <\/span>\u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0648\u0627\u0642\u0641. \u0644\u0630\u0644\u0643 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u062d\u0642\u064b\u0627 \u0623\u0646 \u0646\u0639\u0631\u0641 \u0639\u0645\u0644\u0627\u0626\u0646\u0627 \u0648\u0623\u0646 \u0646\u0639\u0631\u0641 \u0643\u064a\u0641 \u064a\u0642\u0631\u0631\u0648\u0646 \u0648\u0644\u0645\u0627\u0630\u0627 \u0633\u064a\u0643\u0648\u0646\u0648\u0646 \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u0632\u064a\u062f \u0648\u0644\u0645\u0627\u0630\u0627 \u0623\u0642\u0644. <\/span><\/p>\n

\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 CBC \u062a\u0638\u0644 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0645\u0641\u0636\u0644\u0629 \u0644\u0646\u0645\u0630\u062c\u0629 \u0633\u0644\u0648\u0643 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0627 \u0623\u0642\u0644 \u0645\u0644\u0627\u0621\u0645\u0629 \u0644\u0646\u0645\u0630\u062c\u0629 \u0631\u063a\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0627\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0645\u064a\u0632\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u060c \u0623\u064a. \u0641\u064a \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0643\u0648\u0646 \u0641\u064a\u0647\u0627 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0641\u0642\u064b\u0627 \u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647<\/b>.<\/span><\/p>\n

\u0647\u0646\u0627\u0643 \u0627\u0644\u0645\u0632\u064a\u062f \u0648\u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0645\u0646\u062a\u062c\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062e\u0635\u064a\u0635 \u0648\u0641\u0642\u0627 \u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643<\/b>: \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0648\u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0648\u0628\u0648\u0627\u0644\u0635 \u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629 \u0648\u0639\u0631\u0648\u0636 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0648\u063a\u064a\u0631\u0647\u0627 \u0627\u0644\u0643\u062b\u064a\u0631.<\/span><\/p>\n

\u0641\u064a \u0638\u0644 \u0647\u0630\u0647 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a\u060c \u062a\u0628\u0631\u0632 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0635\u0641 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u062b\u0646\u0627\u0621 \u062a\u0643\u0648\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u062e\u0635\u0627\u0626\u0635\u0647 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0636\u0645\u0646 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a. <\/b><\/span><\/p>\n

\u0648\u064a\u062a\u0645\u062b\u0644 \u0627\u0644\u062a\u062d\u062f\u064a \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0647\u0630\u0647 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d \u0648\u062a\u062d\u0648\u064a\u0644\u0647\u0627 \u0625\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0633\u0627\u0639\u062f \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0645\u0642\u0627\u064a\u0636\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0639\u0646\u062f \u062a\u0642\u062f\u064a\u0645 \u062e\u064a\u0627\u0631\u0627\u062a \u062c\u062f\u064a\u062f\u0629 (\u0623\u0648 "\u0625\u0636\u0627\u0641\u0627\u062a") \u0648\u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u0648\u062c\u0648\u062f.<\/span><\/p>\n

\u064a\u062a\u0643\u0648\u0646 \u0628\u0631\u0646\u0627\u0645\u062c CBC "\u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a" \u0645\u0646 \u0639\u062f\u0629 \u0634\u0627\u0634\u0627\u062a \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0641\u0636\u0644\u0629 \u0645\u0646 \u0628\u064a\u0646 \u0628\u062f\u0627\u0626\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a "\u0627\u0644\u0645\u063a\u0644\u0642\u0629" \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u064a\u0646\u0635\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 (\u0627\u0644\u062a\u064a \u062a\u0645 \u0625\u0646\u0634\u0627\u0624\u0647\u0627 \u0645\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0648\u0627\u0644\u0633\u0645\u0627\u062a) \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0623\u062c\u0631\u064a\u062a \u0645\u0639\u0647\u0645 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u062a\u0635\u0646\u064a\u0641\u0647\u0627 \u0623\u0648 \u0627\u062e\u062a\u064a\u0627\u0631\u0647\u0627.<\/span><\/p>\n

\u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649\u060c \u0641\u064a MBC\u060c \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u062a\u062a\u0645 \u0645\u0642\u0627\u0628\u0644\u062a\u0647 \u0631\u0624\u064a\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0648\u0645\u0627 \u062a\u062a\u0636\u0645\u0646\u0647: \u0627\u0644\u0633\u0639\u0631\u060c \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0625\u0636\u0627\u0641\u0629 \u0623\u0648 \u0639\u062f\u0645 \u0625\u0636\u0627\u0641\u0629 \u0623\u064a \u0645\u0643\u0648\u0646\u0627\u062a \u0623\u062e\u0631\u0649\u060c \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0627\u0644\u0643\u0645\u064a\u0629 \u0648\u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0645\u0638\u0647\u0631 \u0627\u0644\u0639\u0646\u0627\u0635\u0631...<\/span><\/p>\n

\u064a\u062a\u0645 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0648\u062d\u062f \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0648\u064a\u062a\u064a\u062d \u0644\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u062a\u062a\u0645 \u0645\u0642\u0627\u0628\u0644\u062a\u0647 \u0627\u0644\u0641\u0631\u0635\u0629 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u062e\u0635\u0627\u0626\u0635 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0640 "\u0627\u0644\u0642\u0627\u0626\u0645\u0629" \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0641\u0636\u0644 \u0644\u062f\u064a\u0647\u0645.<\/span><\/b><\/span><\/p>\n

\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0646 "\u0644\u0627 \u0634\u064a\u0621" \u0625\u0644\u0649 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629.<\/span><\/p>\n

\"\"<\/a><\/p>\n

\n

\u0648\u0644\u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u0646 \u0646\u0624\u0643\u062f \u0623\u0646 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0648\u062d\u062f \u0627\u0644\u0642\u0627\u0626\u0645 \u0623\u0643\u062b\u0631 \u0645\u0644\u0627\u0621\u0645\u0629 \u0644\u0644\u062f\u0631\u0627\u0633\u0627\u062a <\/b>\u062d\u064a\u062b \u0644\u0627 \u064a\u0631\u064a\u062f\u0648\u0646 \u0641\u0642\u0637 \u062a\u062d\u0644\u064a\u0644 \u0648\u062a\u062d\u062f\u064a\u062f \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0648\u062d\u062f\u0629 \u0648\u0644\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u062f\u0645\u062c \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0648\/\u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u0623\u0648 \u0625\u0636\u0627\u0641\u064a\u0629. <\/b>\u0641\u064a MBC\u060c \u064a\u0642\u0648\u0645 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u062a\u062a\u0645 \u0645\u0642\u0627\u0628\u0644\u062a\u0647 \u0628\u062f\u0648\u0631 \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (\u064a\u0633\u0645\u062d \u0628\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0648 \u0625\u0644\u063a\u0627\u0621 \u0645\u064a\u0632\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c).
<\/span><\/p>\n


<\/span><\/p>\n

\u062c\u0648\u0644\u064a\u0627 \u0623\u063a\u0648\u0644\u0648 \u0633\u0627\u0645\u0627\u0631\u0627\u0646\u0634 <\/span><\/span><\/p>\n

\u0645\u062f\u064a\u0631 \u0645\u0634\u0631\u0648\u0639 \u0647\u0627\u0645\u0644\u062a\u0648\u0646<\/span><\/span><\/p>\n

\n

<\/span><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

\u064a\u064f\u0639\u062f\u0651 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0623\u062f\u0648\u0627\u062a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u064b\u0627 \u0644\u062a\u062d\u062f\u064a\u062f \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0645\u0648\u0627\u0642\u0641\u0647\u0645 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629. \u0645\u0646\u0630 \u062a\u0637\u0648\u064a\u0631\u0647 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u0642\u0628\u0644 \u0623\u0643\u062b\u0631 \u0645\u0646 40 \u0639\u0627\u0645\u064b\u0627\u060c \u062a\u0637\u0648\u0631\u062a \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u062a\u0639\u0643\u0633 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0639\u0646\u062f \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u0645\u0639 [...]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"\nUn paso m\u00e1s all\u00e1 del Conjoint: Menu Based Conjoint -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/ar\/un-paso-mas-alla-del-conjoint-menu-based-conjoint\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un paso m\u00e1s all\u00e1 del Conjoint: Menu Based Conjoint -\" \/>\n<meta property=\"og:description\" content=\"Una de las herramientas de investigaci\u00f3n de mercados m\u00e1s utilizadas para determinar las preferencias y actitudes de compra de los consumidores es el \u201cConjoint Analysis\u201d. Desde su primer desarrollo, hace m\u00e1s de 40 a\u00f1os, las t\u00e9cnicas de Conjoint han evolucionado continuamente para reflejar mejor los trade-offs del consumidor ante una decisi\u00f3n de compra. 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