{"id":920,"date":"2015-05-05T10:26:00","date_gmt":"2015-05-05T10:26:00","guid":{"rendered":"http:\/\/hamilton.global\/index.php\/2015\/05\/05\/knowing-more-about-the-maximum-difference-scaling-max-diff\/"},"modified":"2015-05-05T10:26:00","modified_gmt":"2015-05-05T10:26:00","slug":"knowing-more-about-the-maximum-difference-scaling-max-diff","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ar\/knowing-more-about-the-maximum-difference-scaling-max-diff\/","title":{"rendered":"\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0623\u0642\u0635\u0649 (MAX DIFF)"},"content":{"rendered":"<p><span lang=\"EN-US\" style=\"line-height: 115%;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649 \u0644\u0644\u0641\u0631\u0642\u060c \u0627\u0644\u0645\u0639\u0631\u0648\u0641 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\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0642\u0627\u0626\u0645\u0629 \u0637\u0648\u064a\u0644\u0629 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631\/\u0627\u0644\u062e\u0635\u0627\u0626\u0635.<o:p><\/o:p><\/span><\/span><\/div>\n<div><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"> <\/span><\/span><\/div>\n<div><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0635\u0646\u064a\u0641:<\/span><span style=\"font-family: Univers LT Pro 55, sans-serif;\"><o:p><\/o:p><\/span><\/span><\/div>\n<div><span lang=\"EN-US\" style=\"font-family: &quot;Univers LT Pro 55&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-US;\"><br \/><\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/4.bp.blogspot.com\/-AcycDyj7an4\/VUiXekv8PaI\/AAAAAAAAAVo\/3P3rGdfj-1M\/s1600\/Imagen2.1.png\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" height=\"166\" src=\"http:\/\/4.bp.blogspot.com\/-AcycDyj7an4\/VUiXekv8PaI\/AAAAAAAAAVo\/3P3rGdfj-1M\/s400\/Imagen2.1.png\" width=\"400\" \/><\/a><\/div>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<div><span lang=\"EN-US\" style=\"font-family: &quot;Univers LT Pro 55&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-US;\"><br \/><\/span><\/div>\n<div><\/div>\n<div><b><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0645\u0627 \u0647\u064a \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0648\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0645\u0642\u0627\u064a\u064a\u0633 Max Diff\u061f<o:p><\/o:p><\/span><\/span><\/b><\/div>\n<ul style=\"margin-top: 0cm;\" type=\"disc\">\n<li><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u064a\u064f\u0646\u0634\u0626 Max Diff \u062f\u0627\u0626\u0645\u064b\u0627 <b>\u0646\u062a\u0627\u0626\u062c \u062a\u0645\u064a\u064a\u0632\u064a\u0629<\/b> \u062d\u064a\u062b \u064a\u064f\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0623\u0641\u0636\u0644 \u0648\u0627\u0644\u0623\u0633\u0648\u0623 \u0627\u0644\u0630\u064a \u064a\u062d\u0627\u0643\u064a \u0627\u0644\u0645\u0648\u0627\u0642\u0641 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 (\u0641\u064a \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629\u060c \u064a\u0642\u0648\u0645 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0628\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0642\u0627\u064a\u0636\u0627\u062a \u062f\u0648\u0646 \u0637\u0644\u0628 \u0623\u0648 \u062a\u0631\u062a\u064a\u0628\u060c \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0639\u0646\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u0627\u0644\u0633\u0648\u0628\u0631 \u0645\u0627\u0631\u0643\u062a). <o:p><\/o:p><\/span><\/span><\/li>\n<li><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0645\u0627\u0643\u0633 \u062f\u064a\u0641 \u0647\u0648 <b>\u0637\u0631\u064a\u0642\u0629 \u0628\u0633\u064a\u0637\u0629<\/b>     \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0645\u0634\u0631\u0648\u0639: \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0648\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646. \u0625\u0646 \u0627\u0644\u0633\u0624\u0627\u0644 \u0633\u0647\u0644 \u0627\u0644\u0641\u0647\u0645\u060c \u0644\u0630\u0627 \u0641\u0625\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646\u060c \u0645\u0646 \u0627\u0644\u0623\u0637\u0641\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0628\u0627\u0644\u063a\u064a\u0646 \u0645\u0646 \u0630\u0648\u064a \u0627\u0644\u062e\u0644\u0641\u064a\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a\u0629 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629\u060c \u064a\u0645\u0643\u0646\u0647\u0645 \u062a\u0642\u062f\u064a\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0648\u062b\u0648\u0642\u0629 \u0628\u0634\u0643\u0644 \u0623\u0642\u0644 \u0631\u062a\u0627\u0628\u0629. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0648\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u064a\u0646\u060c \u0641\u0647\u0648 \u0633\u0647\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0643\u0628\u064a\u0631\u0629 \u0648\u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0648\u062d\u0627\u0644\u0627\u062a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642.<o:p><\/o:p><\/span><\/span><\/li>\n<li><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0648\u0628\u0645\u0627 \u0623\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0627\u062e\u062a\u064a\u0627\u0631\u0627\u062a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0642\u0648\u0629 \u0627\u0644\u062a\u0641\u0636\u064a\u0644 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0642\u064a\u0627\u0633 \u0631\u0642\u0645\u064a \u0645\u0627\u060c \u0641\u0625\u0646 \u0647\u0630\u0627 \u064a\u062d\u062f\u062b <b>\u0644\u0627 \u062a\u0648\u062c\u062f \u0645\u0634\u0627\u0643\u0644 \u0641\u064a \u062a\u062d\u064a\u0632 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0646\u0637\u0627\u0642<\/b>\u060c \u0644\u0630\u0627 \u0641\u0625\u0646 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u063a\u0627\u0626\u0628\u0629 \u0641\u064a \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u0627\u0643\u0633 \u062f\u064a\u0641. \u062a\u062a\u0645 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0645\u0642\u0627\u0628\u0644 \u0633\u0645\u0627\u062a \u0623\u062e\u0631\u0649 \u062a\u0645 \u0627\u062e\u062a\u0628\u0627\u0631\u0647\u0627\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0646\u0642\u0627\u0637 \u0645\u062d\u062f\u062f\u0629 \u0645\u0633\u0628\u0642\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0642\u064a\u0627\u0633.<o:p><\/o:p><\/span><\/span><\/li>\n<li><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0641\u064a \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u0627\u0643\u0633 \u062f\u064a\u0641 <b>\u064a\u0645\u0643\u0646 \u062a\u0636\u0645\u064a\u0646 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631<\/b> \u0646\u0638\u0631\u064b\u0627 \u0644\u0644\u0633\u0624\u0627\u0644\u060c \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u062a\u0646\u0641\u064a\u0630\u0647 \u0648\u0641\u0647\u0645\u0647\u060c \u062d\u064a\u062b \u064a\u0642\u062f\u0645 \u0644\u0644\u0645\u062d\u0644\u0644\u064a\u0646 \u0642\u064a\u0645\u0629 \u062a\u0641\u0636\u064a\u0644\u064a\u0629 \u0644\u0643\u0644 \u0633\u0645\u0629 \u062a\u0639\u0643\u0633 \u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0622\u062e\u0631\u064a\u0646.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u060c \u064a\u0631\u0649 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u0648\u0646 \u0642\u0627\u0626\u0645\u0629 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0648\u064a\u0637\u0644\u0628 \u0645\u0646\u0647\u0645 \u0623\u0646 \u064a\u062d\u062f\u062f\u0648\u0627 \u0645\u0646 \u062a\u0644\u0643 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0645\u0627 \u0647\u0648 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0647\u0645 \u0648\u0645\u0627 \u0647\u0648 \u0627\u0644\u0623\u0642\u0644 \u0623\u0647\u0645\u064a\u0629. \u0644\u0627 \u064a\u062a\u0645 \u0639\u0631\u0636 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0643\u0644\u0647\u0627 \u0641\u064a \u0648\u0642\u062a \u0648\u0627\u062d\u062f. \u062a\u062d\u062f\u062f \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0641\u0646\u064a\u0629 \u0639\u062f\u062f \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0625\u0638\u0647\u0627\u0631\u0647\u0627 \u0648\u0639\u062f\u062f \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u0649 \u0643\u0644 \u0634\u062e\u0635 \u0627\u0644\u0645\u0631\u0648\u0631 \u0628\u0647\u0627 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062a\u0627\u0644\u064a.<\/span><\/p>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">MaxDiff \u0625\u0646\u0647 \u0633\u0647\u0644 \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0648\u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646. \u064a\u0645\u0643\u0646 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0628\u0645\u0642\u0627\u064a\u064a\u0633 MaxDiff \u0639\u0628\u0631 CATI \u0648CAPI \u0648\u0623\u064a\u0636\u064b\u0627 PAPI\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0641\u0625\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u062a\u0633\u0645\u062d \u0628\u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0646\u0647\u062c\u064a\u0627\u062a \u0628\u062d\u062b \u0645\u062e\u062a\u0644\u0641\u0629.<\/span><br \/><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0645\u0627\u0643\u0633 \u062f\u064a\u0641:<\/span><\/div>\n<div>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"http:\/\/1.bp.blogspot.com\/-OJuo8szlsBA\/VUiVQTDFQYI\/AAAAAAAAAVc\/EN_0AY94mtA\/s1600\/Imagen3.3.png\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" height=\"170\" src=\"http:\/\/1.bp.blogspot.com\/-OJuo8szlsBA\/VUiVQTDFQYI\/AAAAAAAAAVc\/EN_0AY94mtA\/s400\/Imagen3.3.png\" width=\"400\" \/><\/a><\/div>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<div style=\"clear: both; text-align: center;\"><b><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/b><\/div>\n<div style=\"clear: both; text-align: center;\"><b><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/b><\/div>\n<div style=\"clear: both; text-align: left;\"><b><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u0627\u0643\u0633 \u062f\u064a\u0641\u061f<\/span><\/span><\/b><\/div>\n<div style=\"margin-bottom: .0001pt; margin-bottom: 0cm;\"><\/div>\n<div style=\"margin-bottom: .0001pt; margin-bottom: 0cm;\"><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0647\u0646\u0627\u0643 \u062b\u0644\u0627\u062b \u062a\u0642\u0646\u064a\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627:<o:p><\/o:p><\/span><\/span><\/div>\n<div style=\"margin-bottom: .0001pt; margin-bottom: 0cm;\"><\/div>\n<ol start=\"1\" style=\"margin-top: 0cm;\" type=\"1\">\n<li style=\"margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l0 level1 lfo1;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b><span lang=\"EN-US\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u062f<\/span><\/b><span lang=\"EN-US\">: \u0623\u0628\u0633\u0637 \u0628\u062f\u064a\u0644\u060c \u0648\u0647\u0648 \u062d\u0633\u0627\u0628 \u0639\u062f\u062f \u0627\u0644\u0645\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0641\u064a\u0647\u0627 \u0627\u062e\u062a\u064a\u0627\u0631 \u0643\u0644 \u0639\u0646\u0635\u0631 \u0639\u0644\u0649 \u0623\u0646\u0647 &quot;\u0627\u0644\u0623\u0641\u0636\u0644&quot; \u0623\u0648 &quot;\u0627\u0644\u0623\u0633\u0648\u0623&quot; \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646. \u064a\u062c\u0645\u0639 \u0646\u0645\u0648\u0630\u062c \u0628\u0633\u064a\u0637 \u0644\u062a\u0644\u062e\u064a\u0635 \u062f\u0631\u062c\u0627\u062a MaxDiff \u0628\u064a\u0646 \u0627\u0644\u0645\u0642\u064a\u0627\u0633\u064a\u0646: \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0645\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0641\u064a\u0647\u0627 \u0627\u062e\u062a\u064a\u0627\u0631 \u0643\u0644 \u0633\u0645\u0629 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0627\u0644\u0623\u0641\u0636\u0644 \u0646\u0627\u0642\u0635 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0645\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0641\u064a\u0647\u0627 \u062a\u062d\u062f\u064a\u062f \u0643\u0644 \u0639\u0646\u0635\u0631 \u0639\u0644\u0649 \u0623\u0646\u0647 \u0627\u0644\u0623\u0633\u0648\u0623.<o:p><\/o:p><\/span><\/span><\/li>\n<li style=\"margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l0 level1 lfo1;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b><span lang=\"EN-US\">\u0646\u0645\u0648\u0630\u062c \u0644\u0648\u062c\u064a\u062a<\/span><\/b><span lang=\"EN-US\">: \u0628\u062f\u064a\u0644 \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0648\u0644\u0643\u0646\u0647 \u0633\u0631\u064a\u0639\u060c \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0645\u0648\u0630\u062c Logit \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0643\u0644 \u0633\u0645\u0629 \u0641\u064a \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0646\u0641\u0639\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629. <o:p><\/o:p><\/span><\/span><\/li>\n<li style=\"margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l0 level1 lfo1;\"><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b>\u0628\u0627\u064a\u0632 \u0627\u0644\u0647\u0631\u0645\u064a \u0623\u0648 \u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u0643\u0627\u0645\u0646\u0629<\/b>: \u062a\u0642\u0646\u064a\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0623\u0643\u062b\u0631 \u062a\u0642\u062f\u0645\u064b\u0627 \u062a\u0648\u0641\u0631 \u0623\u062f\u0648\u0627\u062a \u0645\u0633\u0627\u0639\u062f\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646 \u0648\u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0627\u0643\u0627\u0629 \u0623\u0648 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0645\u0633\u062a\u062c\u064a\u0628\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \/ \u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0645\u0627\u062b\u0644\u0629<\/span><span style=\"font-family: Univers LT Pro 55, sans-serif;\">. <o:p><\/o:p><\/span><\/span><\/li>\n<\/ol>\n<div style=\"margin-bottom: .0001pt; margin-bottom: 0cm;\"><\/div>\n<div style=\"margin-bottom: .0001pt; margin-bottom: 0cm;\"><\/div>\n<div style=\"margin-bottom: .0001pt; margin-bottom: 0cm;\"><b><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0645\u062a\u0649 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0642\u0627\u064a\u064a\u0633 Max Diff\u061f<o:p><\/o:p><\/span><\/span><\/b><\/div>\n<div style=\"margin-bottom: .0001pt; margin-bottom: 0cm;\"><\/div>\n<div style=\"margin-bottom: .0001pt; margin-bottom: 0cm;\"><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0637\u0631\u064a\u0642\u0629 Max Diff \u0645\u0634\u0627\u0628\u0647\u0629 \u0644\u0637\u0631\u064a\u0642\u0629 <b>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u062d\u062f<\/b> \u0648\u0644\u0643\u0646 \u0623\u0633\u0647\u0644 \u0628\u0643\u062b\u064a\u0631 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u064a\u0646\u0637\u0628\u0642 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0623\u0648\u0633\u0639<b> \u0646\u0648\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a<\/b> <b>\u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641<\/b> \u064a\u062d\u0628:<o:p><\/o:p><\/span><\/span><\/div>\n<div style=\"margin-bottom: .0001pt; margin-bottom: 0cm;\"><\/div>\n<ul style=\"margin-top: 0cm;\" type=\"disc\">\n<li style=\"margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l1 level1 lfo2;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b><span lang=\"EN-US\">\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span><\/b><span lang=\"EN-US\">: \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627.<o:p><\/o:p><\/span><\/span><\/li>\n<li style=\"margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l1 level1 lfo2;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b><span lang=\"EN-US\">\u062f\u0639\u0627\u064a\u0629<\/span><\/b><span lang=\"EN-US\">: \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0641\u0636\u064a\u0644\u0627\u064b \u062d\u0633\u0628 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629.<o:p><\/o:p><\/span><\/span><\/li>\n<li style=\"margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l1 level1 lfo2;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b><span lang=\"EN-US\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0648\/\u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c<\/span><\/b><span lang=\"EN-US\">: \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0644\u062f\u064a\u0647\u0627 \u0623\u0643\u0628\u0631 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0644\u0644\u0646\u062c\u0627\u062d.<o:p><\/o:p><\/span><\/span><\/li>\n<li style=\"margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l1 level1 lfo2;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b><span lang=\"EN-US\">\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/b><span lang=\"EN-US\">: \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0641\u0631\u0635 \u0627\u0644\u062a\u0639\u0632\u064a\u0632 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0624\u0634\u0631 \u0627\u0644\u062c\u0648\u062f\u0629.<o:p><\/o:p><\/span><\/span><\/li>\n<li style=\"margin-bottom: .0001pt; margin-bottom: 0cm; mso-list: l1 level1 lfo2;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b><span lang=\"EN-US\">\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a<\/span><\/b><span lang=\"EN-US\">: \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0645\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0633\u0645\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629. \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0644\u062a\u0636\u062d\u064a\u0629.<o:p><\/o:p><\/span><\/span><\/li>\n<\/ul>\n<div><\/div>\n<div><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0644\u0630\u0644\u0643\u060c \u064a\u0639\u062f Max Diff \u0623\u062f\u0627\u0629 \u0628\u062d\u062b \u0645\u0646\u0627\u0633\u0628\u0629 \u062a\u0648\u0641\u0631 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0623\u0643\u062b\u0631 \u062b\u0631\u0627\u0621\u064b \u062d\u0648\u0644 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0648\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0641\u0627\u0636\u0644\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0623\u0648 \u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 \u0642\u0648\u064a \u0648\u0633\u0647\u0644. <o:p><\/o:p><\/span><\/span><\/div>\n<div><\/div>\n<div><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">                             <\/span><\/span><\/div>\n<div><\/div>\n<div><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div><span lang=\"EN-US\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u062c\u0646\u064a\u0641\u0631 \u0641\u0627\u0631\u0648\u0646<\/span><\/span><\/div>\n<div><span lang=\"EN-US\" style=\"font-family: &quot;Univers LT Pro 55&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-US;\"><br \/><\/span><\/div>\n<\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0623\u0642\u0635\u0649\u060c \u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0623\u064a\u0636\u064b\u0627 \u0628\u0627\u0633\u0645 \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0641\u0636\u0644 \u0648\u0627\u0644\u0623\u0633\u0648\u0623\u060c \u0647\u0648 \u0646\u0647\u062c\u064c \u0644\u0641\u0647\u0645 \u062f\u0631\u062c\u0627\u062a \u0627\u0644\u062a\u0641\u0636\u064a\u0644 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0628\u062a\u062d\u0644\u064a\u0644 \u0639\u062f\u062f \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631\u060c \u0645\u0645\u0627 \u064a\u064f\u0646\u062a\u062c \u0646\u062a\u0627\u0626\u062c \u062a\u0645\u064a\u064a\u0632\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u064f\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u062e\u064a\u0627\u0631 &quot;\u0627\u0644\u0623\u0641\u0636\u0644&quot; \u0623\u0648 &quot;\u0627\u0644\u0623\u0633\u0648\u0623&quot;\u060c \u0645\u0645\u0627 \u064a\u064f\u062d\u0627\u0643\u064a \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a. \u064a\u064f\u0639\u062f\u0651 \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0623\u0642\u0635\u0649 \u0623\u062f\u0627\u0629\u064b \u0641\u0639\u0651\u0627\u0644\u0629 \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0647\u0627\u0645\u064a\u0644\u062a\u0648\u0646 \u0644\u0640 [...]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Knowing more about the Maximum Difference Scaling (MAX DIFF) -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/ar\/knowing-more-about-the-maximum-difference-scaling-max-diff\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Knowing more about the Maximum Difference Scaling (MAX DIFF) -\" \/>\n<meta property=\"og:description\" content=\"Maximum Difference Scaling, also known as Best-Worst Scaling, is an approach for understanding the preference and importance scores allowing researchers to analyze a higher number of items generating discriminating results as respondents are asked to choose the \u2018Best\u2019 and \u2018Worst\u2019 option which simulates real-world behavior. 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