{"id":896,"date":"2018-09-26T07:48:00","date_gmt":"2018-09-26T07:48:00","guid":{"rendered":""},"modified":"2025-11-03T11:42:23","modified_gmt":"2025-11-03T11:42:23","slug":"que-factores-entran-en-juego-en-la-decision-del-comprador-de-consumer-healthcare-en-farmacia-y-parafarmacia","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ar\/que-factores-entran-en-juego-en-la-decision-del-comprador-de-consumer-healthcare-en-farmacia-y-parafarmacia\/","title":{"rendered":"\u0645\u0627 \u0647\u064a \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0644\u0639\u0628 \u062f\u0648\u0631\u064b\u0627 \u0641\u064a \u0642\u0631\u0627\u0631 \u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0635\u064a\u062f\u0644\u0629 \u0648\u0634\u0628\u0647 \u0627\u0644\u0635\u064a\u062f\u0644\u0629\u061f"},"content":{"rendered":"<p><\/p>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u0623\u062c\u0631\u062a\u0647\u0627 \u0634\u0631\u0643\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 HAMILTON GLOBAL INTELLIGENCE (www.hamilton.global) \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 6000 \u0631\u062f \u0645\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0644\u0641\u0626\u0627\u062a \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0628\u0627\u0639\u0629 \u0641\u064a \u0627\u0644\u0635\u064a\u062f\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0623\u062f\u0648\u064a\u0629 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style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/p>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0623\u0645\u0627 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644 <b style=\"mso-bidi-font-weight: normal;\">60% <\/b>\u0645\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0628\u0648\u0627\u0633\u0637\u0629 <b style=\"mso-bidi-font-weight: normal;\">\u062a\u0648\u0635\u064a\u0629<\/b>\u060c \u064a\u062a\u0645 \u0625\u0646\u0634\u0627\u0621 40% \u0645\u0646\u0647\u0627 \u0628\u0648\u0627\u0633\u0637\u0629 <b style=\"mso-bidi-font-weight: normal;\">\u0648\u0635\u0641\u0629 \u0637\u0628\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0647\u0646\u064a\u0629<\/b> (\u0637\u0628\u064a\u0628 \u0623\u0648 \u0635\u064a\u062f\u0644\u064a) \u0648\u0627\u0644\u0628\u0627\u0642\u064a 20% \u0644\u0644 <b style=\"mso-bidi-font-weight: normal;\">\u0646\u0635\u064a\u062d\u0629 \u0645\u0646 \u0623\u062d\u062f \u0623\u0641\u0631\u0627\u062f 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<o:p><\/o:p><\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 <b style=\"mso-bidi-font-weight: normal;\">40%<\/b>\u0645\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0628\u0648\u0627\u0633\u0637\u0629 <b style=\"mso-bidi-font-weight: normal;\">\u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u062e\u0627\u0635<\/b>\u060c \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u064b\u0627 \u0647\u064a <b style=\"mso-bidi-font-weight: normal;\">\u0648\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/b>\u060c \u062a\u062e\u062a\u0627\u0631\u0647 \u0628\u0646\u0641\u0633\u0643 <b style=\"mso-bidi-font-weight: normal;\">\u0644<\/b><b style=\"mso-bidi-font-weight: normal;\">\u064a\u062b\u0628\u062a<\/b>, <span style=\"mso-spacerun: yes;\">&nbsp;<\/span>\u0627\u0644 <b style=\"mso-bidi-font-weight: normal;\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a<\/b> \u0648 <b style=\"mso-bidi-font-weight: normal;\">\u0633\u0645\u0627\u0639 \u0639\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/b>\u0644\u0623\u0634\u062e\u0627\u0635 \u0622\u062e\u0631\u064a\u0646 (\u0641\u064a \u0627\u0644\u0645\u062c\u0645\u0648\u0639 \u062a\u0636\u064a\u0641 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0645\u0627 \u064a\u0635\u0644 \u0625\u0644\u0649 30% \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a 40%). \u0648\u0639\u0644\u0649 \u0648\u062c\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u062f <b style=\"mso-bidi-font-weight: normal;\">\u0627\u0639\u0644\u0627\u0646 \u0635\u064a\u062f\u0644\u064a\u0629 <\/b>\u0645\u0645\u0627 \u064a\u0624\u062b\u0631\u060c \u0641\u064a \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u060c \u0639\u0644\u0649 5% \u0645\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a \u0628\u0642\u0631\u0627\u0631 \u0634\u062e\u0635\u064a.<o:p><\/o:p><\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0647\u0648 <b style=\"mso-bidi-font-weight: normal;\">\u0627\u0644\u0645\u0644\u0641 \u0627\u0644\u0634\u062e\u0635\u064a \u0644\u0644\u0645\u0634\u062a\u0631\u064a<\/b> \u0647\u0648 \u0641\u064a <b style=\"mso-bidi-font-weight: normal;\">60%<\/b> \u0645\u0646 \u0627\u0644\u062d\u0627\u0644\u0627\u062a <b style=\"mso-bidi-font-weight: normal;\">\u0646\u062d\u064a\u0641<\/b> \u0648\u0641\u064a \u0631\u062c\u0644 40%\u060c \u062d\u0648\u0644 <b style=\"mso-bidi-font-weight: normal;\">43 \u0633\u0646\u0629<\/b> \u0641\u064a \u0627\u0644\u0645\u062a\u0648\u0633\u0637. \u0641\u064a \u0645\u0646\u0627\u0633\u0628\u0627\u062a 70%\u060c \u064a\u0634\u062a\u0631\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u064a\u062f\u0644\u064a\u0629\u060c \u064815% \u0641\u064a \u0627\u0644\u0635\u064a\u062f\u0644\u064a\u0627\u062a \u0634\u0628\u0647 \u0627\u0644\u0635\u064a\u062f\u0644\u0627\u0646\u064a\u0629\u060c \u0648\u0628\u062f\u0631\u062c\u0629 \u0623\u0642\u0644\u060c 9.5% \u0641\u064a \u0645\u062d\u0644\u0627\u062a \u0627\u0644\u0633\u0648\u0628\u0631 \u0645\u0627\u0631\u0643\u062a \u06486% \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a (\u0628\u0634\u0643\u0644 \u0631\u0626\u064a\u0633\u064a \u0641\u064a \u0627\u0644\u0635\u064a\u062f\u0644\u064a\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0627\u0644\u0635\u064a\u062f\u0644\u064a\u0627\u062a \u0634\u0628\u0647). <b style=\"mso-bidi-font-weight: normal;\">3 \u0645\u0646 10<\/b> \u064a\u0639\u0644\u0646\u0648\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 <b style=\"mso-bidi-font-weight: normal;\">\u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 <\/b>\u0644 <b style=\"mso-bidi-font-weight: normal;\">\u0627\u0644\u0628\u0642\u0627\u0621 \u0639\u0644\u0649 \u0639\u0644\u0645<\/b>\u0641\u064a \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 <b style=\"mso-bidi-font-weight: normal;\">\u0635\u062d\u0629<\/b>.<o:p><\/o:p><\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u0628\u0627\u0644\u0623\u0645\u0633\u060c 25 \u0633\u0628\u062a\u0645\u0628\u0631\u060c \u0643\u0627\u0646 \u064a\u0648\u0645 \u0627\u0644\u0635\u064a\u062f\u0644\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u060c \u0648\u0647\u0648 \u0635\u064a\u062f\u0644\u064a \u064a\u062a\u0648\u0644\u0649 \u062f\u0648\u0631\u064b\u0627 \u0646\u0634\u0637\u064b\u0627 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0641\u064a \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0641\u0626\u0627\u062a \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0644\u064a\u0635\u0628\u062d \u0623\u062d\u062f \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u064a\u0646 \u0641\u064a \u0634\u0631\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629. \u0643\u0645\u0627 \u062a\u0642\u062f\u0645 \u0642\u0628\u0644 \u0628\u0636\u0639\u0629 \u0623\u0634\u0647\u0631 <b>\u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0635\u064a\u062f\u0644\u0627\u0646\u064a \u0627\u0644\u062f\u0648\u0644\u064a<\/b> \u064a\u064f\u0646\u0638\u0631 \u0625\u0644\u0649 \u0635\u064a\u062f\u0644\u064a\u0627\u062a (FIP) \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 &quot;<i>\u0628\u0648\u0627\u0628\u0629 \u0631\u0633\u0645\u064a\u0629 \u0644\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0635\u062d\u064a \u062d\u064a\u062b <span style=\"mso-bidi-font-style: italic;\">\u0627\u0644<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u062a\u0639\u0627\u0648\u0646\u064a \u0628\u064a\u0646 \u0627\u0644\u0645\u0631\u0636\u0649 \u0648\u0627\u0644\u0635\u064a\u0627\u062f\u0644\u0629 (\u0645\u0639 \u0623\u0648 \u0628\u062f\u0648\u0646 \u062a\u0642\u062f\u064a\u0645 \u0645\u0627\u062f\u0629 \u0639\u0644\u0627\u062c\u064a\u0629) \u064a\u0645\u0646\u062d \u0641\u0648\u0627\u0626\u062f \u0644\u0627 \u0634\u0643 \u0641\u064a\u0647\u0627 \u0641\u064a \u0646\u0638\u0627\u0645 \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a<\/span><\/i>&quot;. \u062a\u0634\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u062a\u0635\u0631\u064a\u062d\u0627\u062a \u0627\u0644\u0635\u0627\u062f\u0631\u0629 \u0639\u0646 \u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u062f\u0648\u0644\u064a \u0644\u0644\u0635\u064a\u062f\u0644\u0629 \u0625\u0644\u0649 \u0623\u0646 \u062f\u0648\u0631 \u0627\u0644\u0635\u064a\u062f\u0644\u064a \u0633\u064a\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u0644\u0646\u0645\u0648 \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0642\u0627\u062f\u0645\u0629. <\/span><o:p><\/o:p><\/div>\n<h4><span style=\"font-weight: normal;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u062c\u0646\u064a\u0641\u0631 \u0641\u0627\u0631\u0648\u0646<\/span><\/span><\/h4>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>\u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u0623\u062c\u0631\u062a\u0647\u0627 \u0634\u0631\u0643\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 HAMILTON GLOBAL INTELLIGENCE (www.hamilton.global) \u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 6000 \u0631\u062f \u0645\u0646 \u0645\u0634\u062a\u0631\u064a \u0641\u0626\u0627\u062a \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0628\u0627\u0639 \u0641\u064a \u0627\u0644\u0635\u064a\u062f\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0635\u064a\u062f\u0644\u064a\u0627\u062a \u0634\u0628\u0647 \u0627\u0644\u0635\u064a\u062f\u0644\u0627\u0646\u064a\u0629 (\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0623\u062f\u0648\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0628\u0627\u0639 \u0628\u062f\u0648\u0646 \u0648\u0635\u0641\u0629 \u0637\u0628\u064a\u0629)\u060c \u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u0646 \u0646\u0633\u062a\u0646\u062a\u062c \u0623\u0646\u0647 \u0641\u064a \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u060c \u0645\u0646 601% \u0625\u0644\u0649 300% \u0645\u0646 \u0627\u0644\u0648\u0642\u062a\u060c \u064a\u0643\u0648\u0646 \u0634\u0631\u0627\u0621 [...]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQU\u00c9 FACTORES ENTRAN EN JUEGO EN LA DECISI\u00d3N DEL COMPRADOR DE CONSUMER HEALTHCARE EN 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