{"id":5492,"date":"2025-12-30T11:45:30","date_gmt":"2025-12-30T11:45:30","guid":{"rendered":"https:\/\/hamilton.global\/?p=5492"},"modified":"2025-12-30T11:45:30","modified_gmt":"2025-12-30T11:45:30","slug":"global-research-software-2025-esomarreport","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ar\/global-research-software-2025-esomarreport\/","title":{"rendered":"\u0623\u0647\u0645 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u0633\u062a\u062e\u0644\u0635\u0629 \u0645\u0646 \u062a\u0642\u0631\u064a\u0631 ESOMAR \u0628\u0639\u0646\u0648\u0627\u0646 &quot;\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 2025&quot;"},"content":{"rendered":"<p>\u062a\u062c\u0627\u0648\u0632\u062a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 <strong>$153 \u0645\u0644\u064a\u0627\u0631 \u0641\u064a \u0639\u0627\u0645 2024<\/strong> \u0648\u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u062c\u0627\u0648\u0632 <strong>$160 \u0645\u0644\u064a\u0627\u0631<\/strong> \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645 (<strong>2025<\/strong>\u064a\u064f\u0638\u0647\u0631 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u062d\u0633\u0628 \u0627\u0644\u0642\u0637\u0627\u0639 \u0645\u0627 \u064a\u0644\u064a:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-5497 aligncenter\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/market-share.png\" alt=\"\" width=\"432\" height=\"238\" \/><\/p>\n<ul>\n<li><strong>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/strong> \u0647\u0648 <strong>\u0645\u0642\u0637\u0639 \u0646\u062c\u0645\u064a<\/strong> \u0636\u0645\u0646 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0628\u062d\u062b ($45.550M) \u0648\u0627\u0644\u0648\u062d\u064a\u062f \u0627\u0644\u0630\u064a 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\u0627\u0644\u0623\u0633\u0631\u0639 \u0646\u0645\u0648\u0627\u064b<\/strong><\/h4>\n<h4><strong>(2020 \u2013 2025)<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-5498\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/US.png\" alt=\"\" width=\"543\" height=\"405\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/US.png 543w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/US-480x358.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 543px, 100vw\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <img decoding=\"async\" class=\"alignnone  wp-image-5496\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Europe.png\" alt=\"\" width=\"552\" height=\"409\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Europe.png 552w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Europe-480x356.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 552px, 100vw\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-5495\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/AP.png\" alt=\"\" width=\"536\" height=\"408\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/AP.png 536w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/AP-480x365.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 536px, 100vw\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <img decoding=\"async\" class=\"alignnone  wp-image-5494\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/America.png\" alt=\"\" width=\"550\" height=\"410\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/America.png 550w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/America-480x358.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 550px, 100vw\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-5493\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Africa-and-ME.png\" alt=\"\" width=\"545\" height=\"408\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Africa-and-ME.png 545w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/12\/Africa-and-ME-480x359.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u0628\u062d\u062b \u0641\u0648\u0631\u064a \u0648\u0645\u0631\u0646<\/strong><\/h4>\n<p>\u0627\u0644\u0628\u062d\u062b \u0641\u064a <strong>\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0648\u0628\u0645\u0631\u0648\u0646\u0629<\/strong> \u062d\u062f\u062b<strong> \u0645\u0646 \u0627\u0644\u062d\u062f\u0627\u062b\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0639\u064a\u0627\u0631<\/strong>\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a <em>\u064a\u0639\u0645\u0644 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631<\/em> \u062a\u062a\u064a\u062d \u0644\u0643 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0633\u0648\u0642 \u0641\u064a \u063a\u0636\u0648\u0646 \u0623\u064a\u0627\u0645 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631. \u0648\u0644\u0643\u0646 \u0644\u064a\u0633 \u0643\u0644 \u0634\u064a\u0621 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0633\u0631\u064a\u0639: <strong>\u062f\u0631\u0627\u0633\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u0648\u0645\u062a\u0639\u0645\u0642\u0629<\/strong> (\u062f\u0631\u0627\u0633\u0627\u062a \u0637\u0648\u0644\u064a\u0629\u060c \u0627\u0633\u062a\u0643\u0634\u0627\u0641\u064a\u0629 \u0646\u0648\u0639\u064a\u0629\u060c \u0645\u0639\u0645\u0642\u0629 \u062d\u0648\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0642\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0639\u0642\u062f) \u062a\u0628\u0642\u0649 <strong>\u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628<\/strong>\u062d\u062f\u062f \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u062d\u0631\u0643\u0629 \u0648\u0642\u0644\u0651\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0646\u0627\u062c\u062d \u0644\u0627 \u064a\u0633\u062a\u0628\u062f\u0644\u060c \u0628\u0644 \u064a\u062c\u0645\u0639 \u0628\u064a\u0646: \u0625\u0634\u0627\u0631\u0629 \u0633\u0631\u064a\u0639\u0629 \u0644\u0644\u062a\u0643\u0631\u0627\u0631 (\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0648\u0628\u0645\u0631\u0648\u0646\u0629) + \u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0633\u0627\u0631 (\u0645\u062e\u0635\u0635\/\u0645\u062a\u0639\u0645\u0642).<\/p>\n<p>&nbsp;<\/p>\n<h1 style=\"text-align: center;\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629: \u0633\u0631\u0639\u0629 \u0630\u0627\u062a \u0647\u062f\u0641\u060c \u0648\u0642\u0631\u0627\u0631\u0627\u062a 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\u0639\u0645\u0644\u064a\u0629:<\/p>\n<ul>\n<li>\u0625\u0646\u0647\u0627 \u0644\u0627 \u062a\u062d\u0644 \u0645\u062d\u0644 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a<\/li>\n<li>\u064a\u062a\u0637\u0644\u0628 \u0630\u0644\u0643 \u062d\u062f\u0627\u064b \u0623\u062f\u0646\u0649 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629<\/li>\n<li>\u064a\u0639\u062a\u0645\u062f \u0630\u0644\u0643 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0646\u0645\u0630\u062c\u0629 \u0648\u062e\u0628\u0631\u0629 \u0627\u0644\u0641\u0631\u064a\u0642.<\/li>\n<\/ul>\n<p>\u0639\u0645\u0644\u064a\u0627\u064b: \u0627\u0633\u062a\u0643\u0634\u0641 \u0628\u0634\u0643\u0644 \u0623\u0633\u0631\u0639\u060c \u0648\u0644\u0643\u0646 \u0645\u0639 \u0648\u062c\u0648\u062f \u062d\u0648\u0643\u0645\u0629 \u0648\u0648\u0636\u0648\u062d \u0641\u064a \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a.<\/p>\n<p><strong>\u0641\u064a \u0645\u0644\u062e\u0635<\/strong>\u064a\u062a\u062c\u0647 \u0627\u0644\u0642\u0637\u0627\u0639 \u0646\u062d\u0648 \u0627\u0644\u0646\u0638\u0645 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0644\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0645\u0631\u0648\u0646\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0648\u0627\u0644\u0645\u062a\u0639\u0645\u0642\u0629 \u0644\u0627 \u062a\u0632\u0627\u0644 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0641\u0647\u0645 \u0627\u0644\u0633\u0628\u0628 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n<p>\u0641\u064a <strong>\u0647\u0627\u0645\u0644\u062a\u0648\u0646 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0644\u0644\u0627\u0633\u062a\u062e\u0628\u0627\u0631\u0627\u062a <\/strong>\u0646\u062d\u0646 \u0645\u0644\u062a\u0632\u0645\u0648\u0646 \u0628\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0645\u062e\u0635\u0635\u0629 (\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639\u060c \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0648\u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0635\u062d\u0629 \u0627\u0644\u0645\u0641\u0647\u0648\u0645) \u0648\u0645\u062e\u0631\u062c\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n<a href='https:\/\/hamilton.global\/ar\/contactanos\/' class='small-button smallblue' target=\"_blank\">\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/a>\n<p><em>\u062f\u064a\u0633\u0645\u0628\u0631 2025\u00a0<\/em><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>\u062a\u062c\u0627\u0648\u0632\u062a \u0642\u064a\u0645\u0629 \u0635\u0646\u0627\u0639\u0629 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 153 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a \u0641\u064a \u0639\u0627\u0645 2024\u060c \u0648\u0647\u064a \u0641\u064a \u0637\u0631\u064a\u0642\u0647\u0627 \u0644\u062a\u062c\u0627\u0648\u0632 160 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645 (2025). \u0648\u064a\u064f\u0638\u0647\u0631 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0623\u0646 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0647\u064a \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0623\u0628\u0631\u0632 \u0636\u0645\u0646 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0628\u062d\u062b (45.55 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a)\u060c \u0648\u0647\u0648 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0648\u062d\u064a\u062f \u0627\u0644\u0630\u064a \u064a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0646\u0645\u0648 \u0628\u0631\u0642\u0645\u064a\u0646 (\u062d\u0648\u0627\u0644\u064a 151.3 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a). \u064a\u0644\u064a\u0647 \u0642\u0637\u0627\u0639 \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a (9.95 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a\u061b [\u2026]<\/p>","protected":false},"author":4,"featured_media":5504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[130,212,216,214],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Claves del informe \u201cGlobal Research Software 2025\u201d de 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