{"id":5354,"date":"2025-10-16T12:11:18","date_gmt":"2025-10-16T12:11:18","guid":{"rendered":"https:\/\/hamilton.global\/?p=5354"},"modified":"2025-10-31T12:30:45","modified_gmt":"2025-10-31T12:30:45","slug":"libro-jordi-aymerich-consumer-intelligence","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ar\/libro-jordi-aymerich-consumer-intelligence\/","title":{"rendered":"\u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643: \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0639\u0646\u0627\u0646 \u0644\u0642\u0648\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646"},"content":{"rendered":"<h2><b><span data-contrast=\"auto\">\u064a\u062f\u0639\u0648 \u0643\u062a\u0627\u0628 \u062c\u0648\u0631\u062f\u064a \u0623\u064a\u0645\u0631\u064a\u062a\u0634 \u0627\u0644\u062c\u062f\u064a\u062f \u0625\u0644\u0649 \u0646\u0647\u062c \u0625\u0646\u0633\u0627\u0646\u064a \u0648\u0639\u0645\u0644\u064a \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\"><img decoding=\"async\" class=\"size-full wp-image-5355 alignright\" src=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/10\/51Uqd5lx41L._SY342_.jpg\" alt=\"\" width=\"384\" height=\"342\" srcset=\"https:\/\/hamilton.global\/wp-content\/uploads\/2025\/10\/51Uqd5lx41L._SY342_.jpg 384w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/10\/51Uqd5lx41L._SY342_-300x267.jpg 300w, https:\/\/hamilton.global\/wp-content\/uploads\/2025\/10\/51Uqd5lx41L._SY342_-13x12.jpg 13w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/span><span data-contrast=\"auto\">\u0646\u062d\u0646 \u0646\u0634\u0647\u062f \u062a\u062d\u0648\u0644\u0627 \u063a\u064a\u0631 \u0645\u0633\u0628\u0648\u0642. <\/span>\u0644\u0642\u062f \u063a\u064a\u0651\u0631\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0637\u0631\u064a\u0642\u0629 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0648\u0642\u064a\u0627\u0633\u0647\u0645 \u0648\u062a\u0641\u0627\u0639\u0644\u0647\u0645 \u0645\u0639\u0647\u0645. \u0644\u0643\u0646 \u0627\u0644\u0623\u0645\u0631 \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0625\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a \u0627\u0644\u0645\u064f\u0646\u0641\u0651\u0630 \u0628\u062f\u0642\u0629 (\u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0648\u0627\u0644\u0645\u062a\u0642\u062f\u0645)\u060c \u0648\u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0630\u0644\u0643\u060c \u0627\u0644\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0628\u0634\u0631\u064a \u0644\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a\u060c \u0643\u0644\u0647\u0627 \u0639\u0648\u0627\u0645\u0644 \u0645\u0647\u0645\u0629.<\/p>\n<p><strong>\u0627\u0644\u0643\u062a\u0627\u0628 <\/strong><span data-contrast=\"auto\"><strong>&quot;\u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643&quot;<\/strong> \u0625\u0646\u0647\u0627 \u062f\u0639\u0648\u0629 \u0625\u0644\u0649 <\/span><b><span data-contrast=\"auto\">\u0641\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0645\u0627 \u064a\u062a\u062c\u0627\u0648\u0632 \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a<\/span><\/b><span data-contrast=\"auto\">. \u064a\u0642\u062a\u0631\u062d \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0644\u0640 <\/span>\u062c\u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u062a\u0641\u0633\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629\u060c \u0648\u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0645\u062b\u0644 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0648 \u0633\u062c\u0644\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<p><span data-contrast=\"auto\">\u0647\u0648 <strong>\u0647\u062f\u0641<\/strong> \u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0648\u0627\u0636\u062d: <\/span><b><span data-contrast=\"auto\">\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631<\/span><\/b><span data-contrast=\"auto\"> \u0648 <\/span><b><span data-contrast=\"auto\">\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0641\u0636\u0644<\/span><\/b><span data-contrast=\"auto\">\u060c \u0633\u0648\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0648 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 (\u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"auto\">\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0646\u0639\u0645\u060c \u0648\u0644\u0643\u0646 \u0645\u0639 \u0645\u0639\u0627\u064a\u064a\u0631<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">\u0623\u064a\u0645\u0631\u064a\u062a\u0634<\/span><span data-contrast=\"auto\"> \u064a\u0639\u062a\u0631\u0641 \u0628\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062d\u0627\u0644\u064a \u0648\u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0639\u0644\u0649 \u0631\u0648\u062a\u064a\u0646\u0646\u0627 \u0627\u0644\u0645\u0647\u0646\u064a:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0631\u0643\u064a\u0628\u064a\u0629 \u0644\u0644\u0628\u062d\u062b \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0639\u064a\u0646\u0629 \u0645\u062d\u062f\u0648\u062f\u0629.<\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\">\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0641\u064a \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0627\u0644\u0631\u0624\u0649.<\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0628\u0631\u0645\u062c\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629<span data-contrast=\"auto\"> \u0644\u062a\u0633\u0631\u064a\u0639 \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646\u0647 \u064a\u0624\u0643\u062f \u0639\u0644\u0649 \u0623\u0645\u0631 \u0623\u0633\u0627\u0633\u064a \u0646\u0624\u0645\u0646 \u0628\u0647 \u0628\u0634\u062f\u0629: <\/span><b><span data-contrast=\"auto\">\u0644\u0627 \u064a\u062a\u0645 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0628\u0648\u0627\u0633\u0637\u0629 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0641\u0642\u0637\u060c \u0628\u0644 \u0628\u0648\u0627\u0633\u0637\u0629 \u0623\u0634\u062e\u0627\u0635 \u0644\u062f\u064a\u0647\u0645 \u062f\u0648\u0627\u0641\u0639 \u062d\u0642\u064a\u0642\u064a\u0629.<\/span><\/b><span data-contrast=\"auto\">. \u062a\u0639\u0645\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0639\u0644\u0649 \u0645\u0636\u0627\u0639\u0641\u0629 \u0633\u0631\u0639\u0629 \u0648\u0639\u0645\u0642 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u061b <\/span>\u0627\u0644\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0628\u0634\u0631\u064a<span data-contrast=\"auto\"> \u064a\u062d\u062f\u062f \u0627\u0644\u0633\u064a\u0627\u0642 \u0648\u0627\u0644\u0623\u062e\u0644\u0627\u0642.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"auto\">\u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u0625\u0637\u0627\u0631 \u0646\u0642\u062f\u064a \u0648\u0625\u0646\u0633\u0627\u0646\u064a<\/span><\/b><span data-contrast=\"auto\"> \u0627\u0644\u0630\u064a \u064a\u062c\u0645\u0639 <\/span>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u060c \u0648\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0646\u0648\u0639\u064a\u060c \u0648\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0646\u0638\u0631 \u0627\u0644\u0645\u062d\u062f\u062b\u0629 \u0645\u062b\u0644 \u0627\u0644\u062f\u0648\u0644 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629.<\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u0646\u0635\u0627\u0626\u062d \u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0645\u0641\u064a\u062f\u0629 \u0645\u062b\u0644 <\/span><b><span data-contrast=\"auto\">\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0634\u0631\u0642<\/span><\/b><span data-contrast=\"auto\"> \u0648 <\/span><b><span data-contrast=\"auto\">\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/span><\/b><span data-contrast=\"auto\"> \u062f\u0648\u0646 \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u062f\u0642\u0629.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">\u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0648\u062c\u064a\u0647\u064a\u0629<span data-contrast=\"auto\"> \u0644 <\/span><b><span data-contrast=\"auto\">\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a<\/span><\/b><span data-contrast=\"auto\">:\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0635\u0627\u062f\u0631\u060c \u0648\u062a\u062c\u0646\u0628 \u0627\u0644\u062a\u062d\u064a\u0632\u060c \u0648\u0631\u0628\u0637 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u0623 <\/span><b><span data-contrast=\"auto\">\u062f\u0644\u064a\u0644 \u0639\u0645\u0644\u064a \u0648\u0645\u062d\u062f\u062b<\/span><\/b><span data-contrast=\"auto\"> \u0644\u0644\u0645\u062d\u062a\u0631\u0641\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0631\u064a\u062f\u0648\u0646 <\/span>\u062a\u0639\u0638\u064a\u0645 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<span data-contrast=\"auto\">\u060c \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 &quot;\u0627\u0644\u0635\u063a\u064a\u0631&quot; \u0623\u0648 &quot;\u0627\u0644\u0643\u0628\u064a\u0631&quot;.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"auto\">\u0645\u0646 \u0647\u0648 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u061f<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0631\u0624\u0649<\/span><\/b><span data-contrast=\"auto\"> \u0633\u0639\u064a\u0627\u064b \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0642\u0631\u0627\u0631\u0627\u062a\u0647\u0645.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u0641\u0631\u0642 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\/\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a<\/span><\/b><span data-contrast=\"auto\"> \u0627\u0644\u0630\u064a\u0646 \u064a\u0631\u064a\u062f\u0648\u0646 \u0631\u0628\u0637 \u0646\u0645\u0627\u0630\u062c\u0647\u0645 \u0628\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0642\u0627\u062f\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/span><\/b><span data-contrast=\"auto\"> \u0627\u0644\u0630\u064a\u0646 \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0633\u0631\u0639\u0629 \u062f\u0648\u0646 \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0639\u0645\u0642.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href='https:\/\/www.amazon.es\/-\/en\/Jordi-Aymerich\/dp\/8409723085\/ref=sr_1_1?crid=30WL53M2D2GEU&#038;dib=eyJ2IjoiMSJ9.q5RqfCS7w6l2lcxvi-foZQ.17S5vAnFTCRApEHikiRq895aFcUsXOybkrHWp3fklCo&#038;dib_tag=se&#038;keywords=consumer+intelligence+jordi+aymerich&#038;qid=1759311232&#038;sprefix=consumer+intelligence%2Caps%2C63&#038;sr=8-1' class='small-button smallblue' target=\"_blank\">\u0634\u0631\u0627\u0621 \u0627\u0644\u0643\u062a\u0627\u0628<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>\u062c\u0648\u0631\u062f\u064a \u0623\u064a\u0645\u0631\u064a\u0634 \u0645\u0627\u0631\u062a\u064a\u0646\u064a\u0632\u00a0\u00a0<\/em><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jordi-aymerich-martinez-997349\/\"><em>\u0645\u0624\u0633\u0633 \u0648\u0634\u0631\u064a\u0643 \u0627\u0644\u0623\u063a\u0644\u0628\u064a\u0629 \u0641\u064a \u0634\u0631\u0643\u0629 \u0647\u0627\u0645\u064a\u0644\u062a\u0648\u0646 | \u062c\u0627\u0645\u0639\u0629 \u0628\u0631\u0634\u0644\u0648\u0646\u0629 \u0623\u0633\u062a\u0627\u0630 (\u062d\u0627\u0635\u0644 \u0639\u0644\u0649 \u062f\u0631\u062c\u0629 \u0627\u0644\u062f\u0643\u062a\u0648\u0631\u0627\u0647)\u00a0<\/em><\/a><\/p>\n<p><em>\u0623\u0643\u062a\u0648\u0628\u0631 2025\u00a0<\/em><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>El nuevo libro de Jordi Aymerich reivindica una visi\u00f3n humana y pr\u00e1ctica del an\u00e1lisis de consumidores en tiempos de big data e IA.\u00a0 &nbsp; Vivimos una transformaci\u00f3n sin precedentes. El big data y la Inteligencia Artificial (IA) han cambiado la forma en que las marcas observan, miden y se relacionan con sus consumidores. Pero, no [&hellip;]<\/p>","protected":false},"author":4,"featured_media":5359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[130,212,215,214],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cConsumer Intelligence\u201d: libera el poder de los consumidore<\/title>\n<meta name=\"description\" content=\"El nuevo libro de Jordi Aymerich reivindica una visi\u00f3n humana y pr\u00e1ctica del an\u00e1lisis de consumidores en tiempos de big data e IA.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamilton.global\/ar\/libro-jordi-aymerich-consumer-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta 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