{"id":4856,"date":"2023-12-04T14:55:34","date_gmt":"2023-12-04T14:55:34","guid":{"rendered":"https:\/\/hamilton.global\/?p=4856"},"modified":"2025-12-02T09:45:54","modified_gmt":"2025-12-02T09:45:54","slug":"clave-estrategia-de-marca","status":"publish","type":"post","link":"https:\/\/hamilton.global\/ar\/clave-estrategia-de-marca\/","title":{"rendered":"10 \u0639\u0646\u0627\u0635\u0631 \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629"},"content":{"rendered":"

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  8. \u0644\u0627 \u062a\u062b\u0642 \u0628\u0643\u0644 \u0634\u064a\u0621 \u0641\u064a \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/strong>\u0646\u062d\u0646 \u0646\u0639\u0644\u0645 \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0644\u0649 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0643\u0646 \u062d\u0630\u0631\u064b\u0627 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0646\u0633\u0628 \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0625\u0644\u0649 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628.<\/li>\n
  9. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0631\u062f\u064a \u0647\u0648 \u0623\u0633\u0637\u0648\u0631\u0629 \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0647\u0648 \u0641\u062e<\/strong>. \u0628\u0627\u0644\u0637\u0628\u0639 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0623\u0643\u062b\u0631 \u062a\u062e\u0635\u064a\u0635\u064b\u0627 \u062d\u0648\u0644 \u0639\u0645\u064a\u0644\u0643 \u0627\u0644\u062d\u0627\u0644\u064a \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0645\u0646 \u0627\u0644\u0631\u0627\u0626\u0639 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0648\u0627\u0642\u0641 \u0648\u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0648\u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0648\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062d\u064a\u0627\u0629. \u0644\u0643\u0646 \u0644\u0627 \u062a\u0646\u0634\u063a\u0644 \u0628\u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629 \u0648\u062c\u0647\u064b\u0627 \u0644\u0648\u062c\u0647 \u0623\u0648 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0644\u0640 99% \u0644\u0623\u0646\u0647 \u0644\u064a\u0633 \u0645\u062c\u062f\u064a\u064b\u0627 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u064b\u0627 \u0648\u0644\u0627 \u0641\u0639\u0627\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629.<\/li>\n
  10. \u0648\u0641\u0648\u0642 \u0643\u0644 \u0634\u064a\u0621\u060c \u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0644\u0627\u0621\u060c \u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0644\u0627\u0621\u060c \u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0644\u0627\u0621.<\/strong> \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u064a\u062c\u0639\u0644\u0646\u0627 \u0646\u0646\u0645\u0648 \u0648\u0644\u0643\u0646 \u0627\u0644\u0648\u0644\u0627\u0621 \u0647\u0648 \u0645\u0627 \u064a\u0645\u0646\u062d\u0646\u0627 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d. \u0648\u0647\u0630\u0627 \u0647\u0648 \u0645\u0641\u062a\u0627\u062d \u0646\u062c\u0627\u062d \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u062a\u062e\u0644\u0635 \u0645\u0646 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0632\u0628\u062f \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0642\u062f\u0631 \u0627\u0644\u0625\u0645\u0643\u0627\u0646 \u0648\u0633\u062a\u0631\u0649 \u0643\u064a\u0641 \u064a\u0646\u0645\u0648 \u0631\u0628\u062d\u0643 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631.<\/li>\n<\/ol>\n

    \u062c\u0648\u0631\u062f\u064a \u0643\u0631\u064a\u0633\u0628\u0648<\/strong>
    \n\u0645\u062f\u064a\u0631 \u0634\u0631\u064a\u0643 \u0641\u064a \u0634\u0631\u0643\u0629 \u0647\u0627\u0645\u064a\u0644\u062a\u0648\u0646 \u062c\u0644\u0648\u0628\u0627\u0644 \u0625\u0646\u062a\u0644\u064a\u062c\u0646\u0633<\/p>\n

    \u062f\u064a\u0633\u0645\u0628\u0631 2023<\/em><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

    \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 (\u0647\u0630\u0627 \u0643\u0644 \u0645\u0627 \u0641\u064a \u0627\u0644\u0623\u0645\u0631 \u064a\u0627 \u062c\u0645\u0627\u0639\u0629). \u0639\u0646\u062f \u0627\u0644\u062d\u062f\u064a\u062b \u0639\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u064a\u062c\u0628 \u0623\u0646 \u0646\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u064a \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0644\u0644\u0634\u0631\u0643\u0629: \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638. \u0625\u0630\u0627 \u062a\u0645\u0643\u0646\u0627 \u0645\u0646 \u0625\u0639\u062f\u0627\u062f \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0644\u0643\u0644\u0627 \u0627\u0644\u062e\u064a\u0627\u0631\u064a\u0646\u060c \u0641\u0633\u0646\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 100% \u0645\u0639 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0648\u0646\u062a\u0627\u0626\u062c\u0647\u0627 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (OKRs) \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629.<\/p>","protected":false},"author":4,"featured_media":4860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[208,216,209],"tags":[],"yoast_head":"\n10 ELEMENTOS CLAVE DE LA ESTRATEGIA DE TU MARCA<\/title>\n<meta name=\"description\" content=\"Cuando hablamos de estrategia en t\u00e9rminos de marketing y de clientes debemos contemplar los dos escenarios de funcionamiento de la compa\u00f1\u00eda. 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