Level of satisfaction with laboratories
Situation and main objectives: To measure pharmacists’ satisfaction with the laboratory in the commercial sphere (products, services, tools, payment terms, etc.) in order to diagnose the strategies required to increase loyalty and to improve the positioning of the client laboratory’s brands in pharmacies.
Methodology: By using multivariable analysis techniques based on Bayesian statistics to identify the importance and priority of each specific satisfaction attribute in an indirect manner, we quantified the strengths and weaknesses of the products/services/commercial terms and conditions/etc. of both the client laboratory and the competition in order to make the client stand out and to anticipate possible ‘problems’ of dissatisfaction with the laboratory.